September 2008 Archive



Giada’s Kitchen

posted on September 30, 2008

The latest cookbook by Giada De Laurentiis, Giada’s Kitchen, hits bookstores everywhere today!




Italy meets California in her collection of 100 new recipes, she focuses on fresh ingredients, simple preparation, and bright flavors. Anyone who wants to indulge in the pleasures of Italian food without feeling weighed down will find inspiration for delicious, hearty yet healthy weekday meals. Giada’s recipes satisfy both our desire to eat with gusto and to feel good about what we eat.


Click here to visit Giada’s website!

— Shawn

Stich n’ Pitch

posted on September 26, 2008

Potter Craft publicist Sarah Breivogel recently attended the Stich n’ Pitch event at Shea Stadium in New York. Here is her recap of the memorable night!

And Click here to launch a slideshow of the evening!

Despite the wind and rain and chilly temps, fans were out in abundance at the 2nd annual Stitch n’ Pitch event held at Shea Stadium. Potter Craft’s own knitting superstars Kay Gardiner and Wenlan Chia were in attendance. Also in attendance from Potter Craft- Melissa Bonventre, Erica Smith, Rebecca Behan, and Ava Kavyani.

Cameos were made by Debbie Stoller, Shirley Paden, Nicky Epstein, Beth Temple, and the fully decked out Lily Chin. Chin’s hand knitted Mets uniform complete with ball and glove was the hit of the night!

The Stitch n’ Pitch committee was honored on the field alongside Mr. Met which drew huge cheers from the fans.

Authors chatted with fans who got a chance to flip through books, ooh and ahh over sample projects, and chat with their favorite knitting celebs.

The Mets ended the evening on a high note beating the Cubs in the bottom of the 9th inning, 7-6.

— Shawn

Folk Art NeedlePoint Launch

posted on September 26, 2008

Check out these photos from the Folk Art Needlepoint book launch at the American Folk Art Museum in New York!

Enter for a chance to win a FREE copy of Folk Art Needlepoint!

Submit a photo of your favorite needlepoint project and you could be one of five lucky winners!

— Shawn

Brooklyn Book Festival

posted on September 18, 2008

The Brooklyn Book Festival took New York City by storm on Sunday, September 14th.

Esther Smith, author of How to Make Books, got the crowds excited as she talked about the art of book-making, demonstrated projects, and passed around copies of her new book, Magic Books & Paper Toys, on sale November 18th!

Check out this picture of Esther reading from How to Make Books.

— Shawn

Potter Craft in the News

posted on September 17, 2008

Check out four fabulous reviews in the Newark Star Ledger.

— Shawn

The Return of Mason-Dixon

posted on September 16, 2008

The new Mason-Dixon book hits stores today! Click here to download a a free pattern of a knit bag, perfect for the grocery store.

With their eagerly anticipated follow-up to the runaway hit Mason-Dixon Knitting, Kay Gardiner and Ann Shayne are back!

Kay Gardiner and Ann Shayne reveal new secrets about the joys of knitting, as well as new jokes, fun-to-knit patterns, and exciting techniques-all served up Mason-Dixon style!

In Mason-Dixon Knitting Outside the Lines, Kay and Ann lead the way through 30 fabulous projects for beginners and experienced knitters alike. With clear instructions and unfailing encouragement, they explain techniques that will turn knitting into a welcome new adventure. Topics range from fair isle and steeking to Knitting for children Who Have Reached the Age of Reason.

Pick one up and make a project for someone today!

Leave a comment below after you pre-order the new book. Once we have 100 comments we will post an advance spread and pattern from the book!

— Shawn

Folk Art Needlepoint Book Launch

posted on September 12, 2008

On September 17th, we’ll be joining folk-art lovers and needlepoint enthusiasts at The Folk Art Museum in New York City as Ruth Peltason celebrates the launch of her new book, Folk Art Needlepoint. With elements both whimsical and practical, folk art celebrates American history and has become a rich source of inspiration for today’s crafter.

Browse Inside the Book!


Ruth Peltason has selected 20 of her favorite objects from the American Folk Art Museum and transformed them into needlepoint patterns, from pillows to paperweights, for all different skill levels. Complete with techniques and material suggestions, paired with beautiful photographs and historical anecdotes, Folk Art Needlepoint provides everything you need to bring folk-art into your life … and home!

The launch party and book signing is open to the public, so if you’re in the New York Area, come join the celebration as we toast to Ruth’s new book:

September 17th, 4pm - 6pm

The American Folk Art Museum

45 West 53rd Street, New York, NY 10019

If you can’t make it, be sure to visit the blog next week to check out our pictures of the event!

— Shawn