WHO IS ELIGIBLE?

This Sweepstakes is only open to San Diego Comic-Con attendees who are residents of the United States and Canada (excluding Puerto Rico and the province of Quebec) who are 18 years of age or older. Employees of Random House, Inc., its affiliates and subsidiaries, and their immediate family members and persons living in their households are not eligible to enter. This Sweepstakes is subject to all federal, state, and local regulations. Offer void in Puerto Rico and where otherwise restricted or prohibited. All federal and local taxes, if any, are the sole responsibility of the prize winners.

HOW TO PLAY

Register to play by texting SHIFT to 72636. Participants will be required to confirm their participation in the promotion by texting back an opt-in consent. Participants will be sent text messages directing them to find clues planted around Comic-Con. Registration closes at 2 p.m. Pacific Time on Friday, July 23^rd, 2010. The first of three clues will be texted out at approximately 2:30 p.m. Pacific Time on Friday, July 23^rd, 2010. Text back the correct Code Word to the first clue to receive the second clue. Text back the correct Code Word to the second clue to receive the third clue. If you text back the wrong Code Word, you will receive a text indicating, “The keyword in your message was not recognized, please check the spelling and try again.” If you choose to try again and successfully text back the correct Code Word, you are back in the game. Standard text message rates apply.

Participants will receive up to a maximum of ten (10) text messages to include: confirmation of registration (2 text messages); scavenger hunt clues (up to 3 text messages); notification of incorrect answer (1 or more, depending on Participant’s willingness to continue playing); notification to Participants eligible for Grand Prize drawing (1); notification to Prize Winners from each drawing (1);  announcement that SHIFT the book is available to pre-order the week of August 2, 2010 (1); announcement that SHIFT is on sale on August 10, 2010 (1).  Participants who elect to continue playing after submitting an incorrect answer may receive in excess of ten (10) text messages, depending on how many incorrect answers are submitted.  Participants who submit only correct answers will not receive more than ten (10) text messages.  Standard text message rates apply.

HOW TO WIN

Text back the correct answer for all three clues and qualify to win the Grand Prize: One (1) iPad 64GB Wi-Fi. Text back the correct answer for the first two clues only and qualify to win the Second Prize: One (1) Nokia N97 Mini smartphone. Text back the correct answer for the first clue only and qualify to win one of ten (10) Third Prizes: autographed first edition of SHIFT by Tim Kring and Dale Peck.  Participants must correctly text one, two or three correct code words to the Sponsor by 11:59 P.M. Pacific Time on July 24, 2010 to be eligible to win either the Grand Prize, the Second Prize or one of the Third Prizes.

On or about August 10, 2010 one (1) grand-prize winner, one (1) second-prize winner and ten (10) third prize winners will be chosen in three separate random drawings conducted by Sponsor’s marketing department from the eligible and completed entries received by the entry deadline for each drawing. Winners will be notified by text message, and asked to provide a mailing address to be used by Sponsor solely for the purpose of delivering the Prize. Odds of winning depend upon the number of eligible entries received for each drawing pool.

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OFFICIAL RULES

NO PURCHASE NECESSARY

1. This Sweepstakes runs from July 22, 2010 to July 24, 2010.

Register to play by texting SHIFT to 72636.  To register, Participants will be required to confirm their participation in the promotion by texting back an opt-in consent. Participants will be sent text messages directing them to find clues planted around San Diego Comic-Con. Registration closes at 2 p.m. Pacific Time on Friday, July 23^rd. At approximately 2:30 p.m., Pacific Time on Friday, July 23^rd,  the first of three clues will be texted out to all Participants who correctly and timely register to play and text back their opt-in consent. Text back the correct Code Word to the first clue to receive the second clue. Text back the correct Code Word to the second clue to receive the third clue. If you text back the wrong Code Word, you will receive a text indicating, “The keyword in your message was not recognized, please check the spelling and try again.” If you choose to try again and successfully text back the correct Code Word, you are back in the game. Standard text message rates apply.

Participants will receive up to a maximum of ten (10) text messages to include confirmation of registration (2); scavenger hunt clues (up to 3); notification of incorrect answer (1 or more, depending on Participant’s willingness to continue playing); notification to Participants eligible for Grand Prize drawing (1); notification to Prize Winners from each drawing (1); announcement that SHIFT the book is available to pre-order the week of August 2 (1); announcement that SHIFT is on sale August 10 (1).  Participants who elect to continue playing after submitting an incorrect answer may receive in excess of ten (10) text messages, depending on how many incorrect answers are submitted.  Participants who submit only correct answers will not receive more than ten (10) text messages.  Standard text message rates apply.

Participants must correctly text one, two or three correct code words to the Sponsor by 11:59 P.M. Pacific Time on July 24, 2010 to be eligible to win either the Grand Prize, the Second Prize or one of the Third Prizes. The Sponsor may use the mobile number for purposes of prize notification and to request a mailing address to be used for the sole purpose of delivering the prize. Any entries received after the deadline will be ineligible to win. LIMIT ONE ENTRY PER PERSON. Multiple entries from the same person are void. Sponsor is not responsible for entries that are late, misdirected, lost, garbled, or unintelligible, including those due to computer, phone or network malfunction or congestion (including at Random House), and any such entries are ineligible.

2. One (1) Grand Prize will be awarded: The Grand Prize consists of an iPad 64GB Wi-Fi. Estimated value of the Grand Prize: Approximately $699. One (1) Second Prize will be awarded: The Second Prize consists of a Nokia N97 Smartphone. Estimated value of the Second Prize: Approximately $484. Ten (10) Third Prizes will be awarded: The Third Prize consists of one signed first edition of SHIFT by Tim Kring and Dale Peck. Estimated value of the Third Prize: Approximately $26 (per Prize.) No transfer or substitution of the prize will be permitted, except by Crown Publishing Group, a division of Random House, Inc. (”Sponsor”) in its sole discretion, in which case a prize of equal or greater value will be awarded.

3. On or about August 10, 2010 one (1) grand-prize winner, one (1) second-prize winner and ten (10) third prize winners will be chosen in three separate random drawings conducted by Sponsor’s marketing department from the eligible and completed entries received by the entry deadline for each drawing. The winner will be notified by text message, and asked to provide a mailing address to be used by Sponsor solely for the purpose of delivering the Prize. Odds of winning depend upon the number of eligible entries received for each drawing pool.

4. This Sweepstakes is only open to San Diego Comic-Con attendees who are residents of the United States and Canada (excluding Puerto Rico and the province of Quebec) who are 18 years of age or older. Employees of Random House, Inc., its affiliates and subsidiaries, and their immediate family members and persons living in their households are not eligible to enter. This Sweepstakes is subject to all federal, state, and local regulations. Offer void in Puerto Rico and where otherwise restricted or prohibited. All federal and local taxes, if any, are the sole responsibility of the prize winners.

5. Sponsor reserves the right to disqualify entries from anyone tampering with the Mobile entry process. If, for any reason, the sweepstakes or any drawing is not capable of running as planned by reason of damage by computer virus, worms, bugs, tampering, unauthorized intervention, technical limitations or failures, or any other causes which, in the sole opinion of the Sponsor, could compromise, undermine or otherwise affect the Official Rules, administration, security, fairness or proper conduct of the sweepstakes, the Sponsor reserves the right and absolute discretion to modify these Official Rules and/or to cancel, terminate, modify or suspend the sweepstakes. In the event of termination or cancellation, the winners will be selected from all eligible entries received before the time of termination. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, or unauthorized access to the site. Sponsor not responsible for injury or damage to entrants’ or to any other person’s computer, other equipment, or person relating to or resulting from participation in the sweepstakes, or from downloading materials or accessing the site.

6.  By registering to play, all participants agree to receive the text messages required to play plus two additional text messages to announce that SHIFT the book is available to pre-order and to announce that SHIFT is on sale.  STANDARD TEXT MESSAGE RATES APPLY and are the responsibility of the participants.

7. For the name of the prize winner, available after August 10, 2010, send a stamped, self-addressed envelope, separate from your entry, to SHIFT Comic-Con Scavenger Hunt Sweepstakes Winner—P. Berg, Crown Publishing Group, 1745 Broadway, Mail Drop 13-3 New York, New York, 10019 by August 30, 2010.

8. Sponsor: Crown Publishing Group, a division of Random House, Inc., 1745 Broadway, New York, New York, 10019.

FOR A COPY OF THE COMPLETE RULES, PLEASE VISIT CROWN AT BOOTH #1514-1515 AT COMIC-CON.