"This gem of a book is brimming with anecdotal evidence of advertising strategies gone awry, and full of examples of better plans." —Publishers Weekly


 
 

 

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From Publisher's Weekly
"Most companies don’t have a clue about good marketing, argues entrepreneur Stevens (Extreme Management) in his slender but vociferous book. What they need are the principles of "extreme marketing," in which every dollar "is set in a strategic context," is part of an integrated plan and brings in more than a dollar in return—strategies Stevens lays out in his readable, thought-provoking and sometimes outrageous book..." Read More

From Reuters
"American companies spend millions of dollars every year on slick advertising to market products from beer to luxury cars, but a new book tells them; Your Marketing Sucks. ..." Read more

From Time Magazine
"...provides clear, sensible suggestions for making money through marketing."