"This gem of a book is brimming with anecdotal evidence of advertising strategies gone awry, and full of examples of better plans." —Publishers Weekly



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Mark Stevens is the president of MSCO, a full-service marketing firm specializing in the development of marketing and marketing communications strategies and tools. He is a bestselling author, and his nationally syndicated column SMALL BUSINESS was cited by the John Hancock Awards for "Outstanding Financial Journalism, lucid reporting and excellent interpretation of the nation's business."
For more information, visit MSCO.com