Mark Stevens has persuaded top companies that their marketing does indeed suck—and has convinced them to let his firm show them how to implement marketing that sells. This in-your-face guide shows anyone in business how to do the same.

Mark Stevens delivers a powerful message: If your marketing effort consists of campaigns with elusive goals like “building mind share,” if it puts the budget first (a $$$$marketing campaign!!!”) and makes specific goals an afterthought, if it does anything other than increase sales or build a wider customer base, then you are throwing money away and your marketing sucks.

In Your Marketing Sucks , Stevens shows how to conceive an innovative, effective marketing strategy—like Bill Gates’s battle cry of “putting a computer on every desk and in every home”— and then monitor the results. The idea is to spend your marketing budget only in ways that will give you a measurable return on your marketing dollars. This is essential reading for anyone who wants to build their business, from small business owners to Fortune 500 managers marketing vast product lines.