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Compiled by Lizabeth Cohen, author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America
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The cover of A Consumers' Republic is beautiful, but it also powerfully communicates the message of the book. In postwar America, consumer goods like cars became symbols of the nation, their acquisition a way of fulfilling citizenship.
Arriving at this cover, however, was not a simple process. It took a lot of intense communication the designer, Steven Amsterdam, my editor, Jane Garrett, and myself. What follows are our emails between February 25, 2002, when I turned in my manuscript, through September 25, 2002, when we finally received approval to adapt a DeSoto advertisement for the cover of the finished book.
ENTER THE EMAIL CONVERSATION HERE
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