About our Logo

"The coursing Borzoi has always been our trademark . . . A neighbor next door has a good specimen of Borzoi, and I have checked my details--head, build, etc.--with that dog. From the very beginning we have frequently been asked the meaning of the word "Borzoi" and what it has to do with books. When I started in business the publisher I admired most was London's William Heinemann, and the sign of a Heinemann book was a windmill, drawn for him, I think, by William Nicholson. Since a windmill obviously had nothing to do with books, I saw no reason why we could not adopt the Borzoi as our mark."

--Alfred A. Knopf, 1948

 

 

 

 

 

 

 

 

 

 

 

 

A HISTORY | ABOUT THE BORZOI READER ONLINE
KNOPF AWARD WINNERS | FROM THE ARCHIVES

 

 



REMINISCENCES AND REFLECTIONS
by Alfred A. Knopf

  • Excerpt One
    "Publishing Then and Now: 1912-1964."

  • Excerpt Two
    "Some Random Recollections: An Informal Talk Made at the Grolier Club, New York, October 21, 1948."

  • Excerpt Three
    "Dwig and the Borzoi."
OF PRIZES AND PRINT
by John Updike

On November 18, 1998, John Updike was presented the Medal for Distinguished Contribution to American Letters by the National Book Foundation. Read the remarks Mr. Updike delivered at the awards ceremony that evening, held in the ballroom of the Marriott Marquis Hotel in New York City.

WHAT IS A BORZOI BOOK?

A tradition of fine bookmaking from Knopf.

THE BORZOI CREDO

Appeared originally as an advertisement in The Atlantic Monthly, November 1957.


THE BORZOI READER LOOKS BACK . . . With Editor Judith Jones

The story behind the discovery of one of America's most beloved chefs: Julia Child.