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Business & Economics:

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The Real Coke, the Real Story
The Real Coke, the Real Story
Written by Thomas Oliver
Format: eBook
ISBN: 9780804151313
Our Price: $11.99
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The Real Coke, the Real Story

Written by Thomas Oliver


Format: eBook, 208 pages
On Sale: October 9, 2013
Price: $11.99

Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making. Read more >
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