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  • Ben & Jerry's: The Inside Scoop
  • Written by Fred Lager
  • Format: Trade Paperback | ISBN: 9780517883709
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  • Ben & Jerry's: The Inside Scoop
  • Written by Fred Lager
  • Format: eBook | ISBN: 9780307780645
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Ben & Jerry's: The Inside Scoop

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How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Written by Fred LagerAuthor Alerts:  Random House will alert you to new works by Fred Lager

eBook

List Price: $12.99

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On Sale: February 02, 2011
Pages: 276 | ISBN: 978-0-307-78064-5
Published by : Three Rivers Press Crown Archetype
Ben & Jerry's: The Inside Scoop Cover

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Synopsis

Synopsis

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

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