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Drawing Ideas

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A Hand-Drawn Approach for Better Design

Written by Mark BaskingerAuthor Alerts:  Random House will alert you to new works by Mark Baskinger and William BardelAuthor Alerts:  Random House will alert you to new works by William Bardel


List Price: $19.99


On Sale: November 19, 2013
Pages: 304 | ISBN: 978-0-385-34452-4
Published by : Watson-Guptill Potter/TenSpeed/Harmony
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An intensive how-to primer for design professionals for creating compelling and original concept designs through drawing by hand.

Award-winning designers and workshop leaders Mark Baskinger and William Bardel bring us this thorough course in drawing to create better graphic layouts, diagrams, human forms, products, systems, and more.   Their drawing bootcamp provides essential instruction on thinking, reasoning, and visually exploring concepts to create compelling products, communications, and services.

In a unique board binding that mimics a sketchbook, Drawing Ideas provides a complete foundation in the techniques and methods for effectively communicating to clients and audiences through clear and persuasive drawings.


The best sketches visualize ideas through good, compelling form; without substance, the form is empty—and without form, the substance has no voice. Sketches need to transfer information and interpret complex information into definable chunks or messages. How they are visualized depends as much on personal aesthetics as on experience.
The rule of thumb is to develop sketches in a straightforward manner while allowing them to be expressive. A few years ago, a Carnegie Mellon design student named Anna Carey coined the term “freshture” in the context of a first-year drawing class. Her insightful, pithy term seemed to sum up the qualities of good sketches the class was describing—fresh and gestural. Freshness or crisp qualities to strokes, so that they look like they are held in tension, make sketches appear more kinetic. Letting gesture influence mark-making by purposefully missing outlines and overdrawing in key areas adds another quality. Said another way, good sketches are accurate and precise in structure and message but rough in an expressive way. This approach allows some flexibility in the reading of the sketch and takes the formality and rigid qualities away to make the drawing more visually accessible. Keeping “freshture” in mind may help to ensure that a sketch reads clearly as a sketch and is not misinterpreted as a final drawing or concrete idea.

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