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  • Light of India
  • Written by Warren Dotz
  • Format: eBook | ISBN: 9781607746140
  • Our Price: $9.99
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Light of India

A Conflagration of Indian Matchbox Art

Written by Warren DotzAuthor Alerts:  Random House will alert you to new works by Warren Dotz


List Price: $9.99


On Sale: May 28, 2013
Pages: 144 | ISBN: 978-1-60774-614-0
Published by : Ten Speed Press Potter/TenSpeed/Harmony
Light of India Cover

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With all the zany vibrancy of a Bollywood musical, the colorful matchbox labels of LIGHT OF INDIA present a fascinating confluence of popular culture and a sophisticated graphic arts tradition that stretches back for centuries.

Populated with pouncing Bengal tigers, regal jungle elephants, and Hindu gods and goddesses, these miniature masterpieces are worlds unto themselves, skillfully illustrated with a naive yet irresistible charm. This delightful art book is sure to fire the imagination of all who wish to study, preserve, and celebrate India's more humble, but no less brilliant, visual arts heritage. A dazzling collection of more than 300 vintage matchbox labels from India, dating from the turn of the century through the 1950s.

Includes a discussion of Hindu iconography, recurring visual themes and symbols, and the cultural and historical significance of matchbox art. A great resource for graphic artists and designers, collectors of paper ephemera or advertising art, and students of Indian culture. Gift edition slipcase includes a textured novelty "striker strip" along the spine.
Warren Dotz

About Warren Dotz

Warren Dotz - Light of India
WARREN DOTZ is a pop culture historian and the author of eight books on advertising art. As an authority on product label art, his commentary has appeared in Advertising Age, Brandweek, and the New York Times Magazine. He lives and works in Berkeley, California.

MASUD HUSAIN is a graphic designer, branding specialist, and avid collector of American advertising ephemera. He coauthored Meet Mr. Product with Warren Dotz. He lives and works in Albany, California.

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