Random House Audio Listening Library
Treasure Hunt Cover

Treasure Hunt

Written by Michael J. Silverstein and John Butman
Read by John H. Mayer

Work ID: 167321

ISBN: 9780739340851

Format: Unabridged Audiobook Download

List Price: $15.00

On Sale Date: May 9, 2006



A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.


From the Compact Disc edition.