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Bridget Brennan
Bridget Brennan Enlarge Photo

Photo © Erik Orelind

  • About this Author
author spotlight

BRIDGET BRENNAN is the CEO of Female Factor. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Throughout her award-winning career, Brennan has worked for clients such as Whirlpool, Johnson & Johnson, Colgate-Palmolive, Pizza Hut, and United Airlines. She is a popular speaker who has lectured at Northwestern University’s Kellogg School of Management. She lives in Chicago.

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Exam Copy
Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan


Format: Trade Paperback, 320 pages
Publisher: Crown Business
On Sale: September 13, 2011
Price: $15.00

Read more >
Also available as an eBook.

Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan


Format: eBook
Publisher: Crown Business
On Sale: July 7, 2009
Price: $13.99

Read more >
Also available as a trade paperback.
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