TARA HUNT was the cofounder of Citizen Agency, a community-marketing consulting firm based in San Francisco, and is now leading the marketing efforts for Intuit’s partner platform. She has been cited in national newspapers such as the Wall Street Journal and the New York Times and is well-known in the Web 2.0 technology and start-up worlds for her community-marketing experience. Her blog, Horsepigcow.com, explores themes in marketing and economics and has been pivotal in raising Tara’s own whuffie in the online marketing space.
Format: Trade Paperback, 320 pages
Publisher: Crown Business On Sale: May 4, 2010 Price: $15.00
Now in Paperback, this book was formerly titled The Whuffie Factor
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean?...
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