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Kevin Maney
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Exam Copy
Trade-Off
Why Some Things Catch On, and Others Don't
Written by Kevin Maney
Foreword by Jim Collins


Format: Trade Paperback, 240 pages
Publisher: Crown Business
On Sale: August 17, 2010
Price: $15.00

A Fresh and Important New Way to Understand Why We Buy

Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?

The answer lies in the ever-present tension between fidelity (the quality of a... Read more >
Also available as an eBook.

Trade-Off
Why Some Things Catch On, and Others Don't
Written by Kevin Maney
Foreword by Jim Collins


Format: eBook, 240 pages
Publisher: Crown Business
On Sale: September 15, 2009
Price: $11.99

Read more >
Also available as a trade paperback.

Exam Copy
The Two-Second Advantage
How We Succeed by Anticipating the Future--Just Enough
Written by Vivek Ranadive and Kevin Maney


Format: Hardcover, 256 pages
Publisher: Crown Business
On Sale: September 6, 2011
Price: $25.00

What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky’s brain that made... Read more >
Also available as an eBook.

The Two-Second Advantage
How We Succeed by Anticipating the Future--Just Enough
Written by Vivek Ranadive and Kevin Maney


Format: eBook, 256 pages
Publisher: Crown Business
On Sale: September 6, 2011
Price: $12.99

Read more >
Also available as a hardcover.
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