Format: Trade Paperback, 224 pages
Publisher: Vintage On Sale: March 12, 1985 Price: $27.50
David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:
How to get a job in advertising How to run an advertising agency How to choose an...
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