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. . . . I am terribly sorry about the title [Farewell, My Lovely] and all that,
and because the advance sale disappointed us, but you must remember that I
didn't refuse to change the title, I just couldn't think of another one, you
gave me no time at all, and although I said I liked the title, that should not
have made you go against your business judgement. Everyone I know likes the
title very much, but of course they are not in the trade. And I still think
'Zounds, He Dies' was a good title. If I had had some of the time the book was
being prepared, I'm sure I could have come up with something that would have
satisfied you. But you caught me off base and got me rattled.
Personally, and in this I am born out by one professional opinion, I think the
handicap of the title will be only temporary and that if the sales do not do
anything, it will really be for some other cause. For instance, the war. A woman
out here who runs a string of rental libraries in and around Hollywood told a
friend of mine that one of her branches had ten copies of the book out and that
she hardly ever bought more than two copies of a mystery story. She said she
thought this was in part due to a "very marvelous" review in the Hollywood
Citizen-News of Sept. 21st. . . . Of course it would have only a local
influence, but the mere fact that a critic who confessedly does not like mystery
stories and thinks they are mostly tripe should take this book seriously as a
piece of writing is worth an awful lot to me. Because I am not innately a hack
writer. . . .
To: Alfred A. Knopf
. . . . As to the title let me say at once that whatever I might think or like
or not like I am not going to set my opinion against yours. The title was the
origin of the story, but that's not important. . . .
I don't like titles
like 'The Strange Case of' or 'The Puzzle of' or 'The Mystery of' for the reason
that I think they put too much emphasis on the mystery itself and I have not the
ingenuity to devise the sort of intricate and recondite puzzle the purest
afficionados go for. The title might lead them to expect a type of story they
are not getting. But that again is really your problem. I don't mind, for
instance, a title like The Case of the Lost Doubloon, but Gardner has almost
made this kind of title his trade mark. All I can think of along this line at
the moment is The Lost Doubloon, The Lost Doubloon Mystery, The Stolen Coin
Mystery, The Rare Coin Mystery. All rather pedestrian. I'd like something with a
bit more oomph. . . .
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© Copyright 1999, Random House, Inc.
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