Watch Your Language Blog

Portugal changes its language

The "twin forces of globalization and Google" have convinced the Portuguese parliament to adopt the more popular Brazilian Portuguese as the national language.

...The standardisation of the Portuguese language was inevitable. Brazil is the world's fifth most populous country and is a much more powerful cultural and economic force than its European cousin. There are nearly 190 million Brazilians, compared with about 10.5 million Portuguese, and on the web Brazilians outnumber Portuguese by six to one, a disparity that will only increase in the coming years.

This is important because the internet is now the medium of global intelligentsia and business. If you want to establish a worldwide influence, the net is your medium. And to be influential you must be able to communicate in the language that is most accessible and most comprehensible to your audience.

(ELHAM)

Tags: news, Portuguese
May 22, 2008