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Nintendo Magic: Winning the Videogame Wars

Written by Osamu Inoue
Translated by Paul Tuttle Starr


Nintendo Magic: Winning the Videogame Wars
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Category: Business & Economics - Management
Imprint: Vertical
Format: Hardcover
Pub Date: April 2010
Price: $19.95
Can. Price: $24.95
ISBN: 978-1-934287-22-4 (1-934287-22-9)
Pages: 224



 
In 2006, Nintendo released Wii at the same time the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely echoing the NES/PlayStation II outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.

Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.



ABOUT THE AUTHOR

 
Junpei Furuhata was born in 1965. After he joined Nikkei BP (book and magazine publisher of Nikkei, the Japanese Wall Street Journal) he wrote articles on TV, music, movies, and the advertising, internet, and information industries for more than 15 years for Nikkei Entertainment and Nikkei Business magazines. He is currently the deputy editiorial director for Nikkei Business Associe. He is considered Japan's foremost expert on the video-gaming industry.





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