IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow students to tap into his or her creative potential in their work and personal lives, and allow them to innovate in terms of how they approach and solve problems.
“Developing both the courage and confidence to create and the ability to cultivate original insight is of enormous practical importance, and this new book is the first place I send people to learn how it is done.”
-Richard Miller, President, Olin College
“If you seek more creative energy for yourself or your team, this book will provide valuable instruction and empowering encouragement.”
“Creative Confidence is a myth-busting, muscle-building gem of a book. It shatters the false belief that only some people are creative. Then it provides a smart, practical action plan for boosting your innovative capacities. If you want to be more creative, read the Kelley brothers' words, follow their advice, and then–as they'd tell you–do something!"
-Daniel H. Pink, author of Drive, A Whole New Mind, and To Sell is Human
“David Kelley has unleashed the power of design thinking for thousands of Stanford students and hundreds of influential Silicon Valley entrepreneurs. In Creative Confidence , he and his brother, Tom, share their secrets about how each of us can find our creative powers. They describe a way of thinking that will change your professional and personal life.
-Charlie Rose, acclaimed interviewer and broadcast journalist
“This book changed me. Creative Confidence is that rare combination of thought leadership, soulful storytelling, and real-life exercises that inspires you to reclaim your creative passion and courage. I feel braver already. “
-Brené Brown, Ph.D., author of the #1 New York Times Bestseller, Daring Greatly
“This is the only book about creativity that you'll ever need.”
-Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur
“A five-star Wow! This wonderful, heartwarming book may literally change the world. Indeed, it must change the world. Don’t just read it. Use it. Now.”
-Tom Peters, bestselling author of In Search of Excellence
“An indispensible field guide for creative explorers of all kinds. This compelling book will help build creative muscles for when you need them most.”
-Todd Spaletto, President, The North Face
“Creativity is not magic, it's a skill. Get this book and learn the skill from the brothers who have taught it to more people–f rom nurses to bankers to teachers to computer scientists–than anyone else.”
-Chip Heath, author of Made to Stick, Switch, and Decisive
“A cross between Steve Jobs' commencement speech on creativity and a modern-day What Color is your Parachute?, the Kelley brothers offer simple but effective tools for the "I'm not creative" set–business leaders and professionals seeking the confidence to innovate.”
-John Maeda, President & CEO, Rhode Island School of Design
“In hospitality — like in all industries — creativity is the life blood of engaging employees and guests (customers) and it is the capacity that allows you to strengthen your brand with every interaction. This book can help you engage powerfully with employees and customers and keep your brand relevant through changing times.”
-Mark Hoplamazian, President and CEO, Hyatt Hotels Corporation
“Tom and David have put together a practical, useful and generous book that's essential reading for anyone in the business of being creative.”
Seth Godin, Author, The Icarus Deception
“I have long marveled at the Kelley brothers’ ability to innovate in seemingly impenetrable fields (like health care). Now they’ve unfettered that power in all of us, sharing the tools and inspiring the confidence we need to find the very best solutions to complex problems we face at work–and in our personal lives.”
-Gary L. Gottlieb, M.D., President and CEO, Partners HealthCare System
“David and Tom have written an incredibly insightful book that challenges us all have the courage to break out of our ruts, innovate, and create.”
-Tim Koogle, former President & CEO, Yahoo
Chapter 1: THE HEART OF INNOVATION
Chapter 2: FLIP: FROM DESIGN THINKING TO CREATIVE CONFIDENCE
Chapter 3: DARE: FROM FEAR TO COURAGE
Chapter 4: SPARK: FROM BLANK PAGE TO INSIGHT
Chapter 5: LEAP: FROM PLANNING TO ACTION
Chapter 6: SEEK: FROM DUTY TO PASSION
Chapter 7: TEAM: CREATIVELY CONFIDENT GROUPS
Chapter 8: MOVE: CREATIVE CONFIDENCE TO GO
Chapter 9: NEXT: EMBRACE CREATIVE CONFIDENCE
TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.
DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.