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Decisive
How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath

Decisive
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Category: Business & Economics - Decision-Making & Problem Solving; Business & Economics - Systems & Planning; Business & Economics - Organizational Behavior
Imprint: Crown Business
Format: Hardcover
Pub Date: March 2013
Price: $26.00
Can. Price: $
ISBN: 978-0-307-95639-2 (0-307-95639-3)
Pages: 336
Also available as an unabridged audio CD, unabridged audiobook download and an eBook.



 
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. When it comes to making choices, it seems, our brains are flawed instruments. The real question is: How can we do better?

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.



ABOUT THE AUTHOR

 
CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.





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