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The Start-up of You
Adapt to the Future, Invest in Yourself, and Transform Your Career
Written by Reid Hoffman and Ben Casnocha

The Start-up of You
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Category: Business & Economics - Personal Success; Business & Economics - Careers - General; Business & Economics - Entrepreneurship
Imprint: Currency
Format: Hardcover
Pub Date: February 2012
Price: $27.00
Can. Price: $36.00
ISBN: 978-0-307-88890-7 (0-307-88890-8)
Pages: 272

Selected for Common Reading at:
Bentley University
Tennessee Tech University
University of California, Santa Barbara

A revolutionary new guide to thriving in today's fractured world of work, the Start-Up of You provides strategies that will help individuals survive, thrive, and achieve the boldest professional ambitions and to take control of one's future. Readers will learn how to:
* Adapt career plans as they change, the people around them change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen their professional network by building powerful alliances and maintaining a diverse mix of relationships.
* Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
* Tap their network for information and intelligence that help readers make smarter decisions.

"The new normal of the job market is here to stay and the process of landing a job or growing your career must be with an entrepreneurial mindset in order to achieve success. Candidates need to play to their strengths, define what makes them unique, and build authentic network relationships that also focus on paying-it-forward to others. As a career development professional with 12+ years under my belt I have seen the career world change dramatically. The methods Reid Hoffman and Ben Casnocha discuss in The Start-Up of You are spot on and a surefire formula for success in this ultra competitive climate. I recommend their book highly as a must read for everyone from entry level professionals through C-Suite executives. Take your career into your own hands and design a plan to distinguish yourself."
-Caroline Dowd-Higgins, Director of Career and Professional Development & Adjunct Faculty, Indiana University Maurer School of Law, CBS Radio Host of Career Coach Caroline, Official Huffington Post Blogger

"The Start-Up of You has resonated with me to such an extent that in addition to submitting a book request to my bookstore for my fall Career/Life Planning courses, I have touted this book to my fellow faculty members. I absolutely loved reading the book and view it as one of the most 'on-the-mark' and engaging narratives on how to best prepare/present oneself during a job/career/life search process. This book also served as my impetus to bring a project called Road Trip Nation Indie Trip to fruition. I truly believe (after 31 years of college teaching) that The Start-Up of You offers students of all college levels a realistic and straightforward life handbook that can also be read and re-read at each 'pivot' point in one's career path."
-Lavinia P. Zanassi, Faculty, Counseling Department, Skyline College

"Being an entrepreneur isn’t really about starting a business. It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in ­ or want to be in ­ The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City

"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook

"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller, The Happiness Project

"The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed."
-Jack Dorsey, co-founder of Twitter, co-founder of Square

“Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.”
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay

"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­ not in a particular company ­ but in the most important enterprise of all: one's own life."
-Cory Booker, Mayor of Newark

""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab

In times of change and uncertainty...adaptability creates stability. It is insights like this that make The Startup of You such a compelling new way to approach your life. Hoffman and Casnocha have distilled the essence of entrepreneurship into a potion for personal success, regardless of your career plans.”
-John Etchemendy, Provost, Stanford University

"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU." His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world."
-Jeff Weiner, CEO, LinkedIn

A Study Guide to The Start-Up of You is available.  To download, go to:


Visit www.startupofyou.com


REID HOFFMAN is a world-renowned entrepreneur and investor. He is cofounder and executive chairman of LinkedIn, the biggest professional network in the world with 100+ million members. Previously he was executive vice president and on the founding board of directors of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He is an early investor in over 100 technology companies, including Facebook and Zynga.

BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show, and Fox News. BusinessWeek named him one of "America's best young entrepreneurs.” He has spoken to more than ten thousand students and businesspeople in countries around the world.