A startling book that reshapes the debate about global warming and offers a moderate approach to meeting its challenges.

Bjorn Lomborg argues that many of the elaborate and expensive actions now being considered—the Kyoto Protocol, for example—have a staggering potential cost of hundreds of billions of dollars, but, ultimately, will have little impact on the world's temperature. He suggests that rather than institutionalizing these programs to “cool” the earth's temperature 100 years from now, we should focus our resources on some of the world's most pressing immediate concerns, such as: fighting malaria and HIV/AIDS, and maintaining a safe, fresh water supply. And he considers why and how this debate has developed an atmosphere in which dissenters are immediately demonized.

“Brimming with useful facts and common sense. . . . [Lomborg's] analysis is smart and refreshing, and it may bridge at least one divide in our too divided culture.”
—The Wall Street Journal

“A reasoned addition to the debate about what to do about climate change. . . . Sure to provoke much controversy.”
—Esquire

“Bjorn Lomborg is the best-informed and most humane advocate for environmental change in the world today. . . . [He] and Cool It are our best guides to our shared environmental future.”
—Michael Crichton

“[A] calm, civil, even-handed analysis. [Cool It] is suffused with concern for socially beneficial priorities and for practical steps to do good. . . . It provides some badly needed balance.”
—Financial Times

 
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Bjorn Lomborg was named one of the 100 world's most influential people by Time magazine in 2004. He is the author of The Skeptical Environmentalist and has written for The New York Times, The Wall Street Journal, The Guardian, and The Economist, among others. He is presently an adjunct professor at the Copenhagen Business School and in 2004, he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world's greatest challenges. He lives in Copenhagen.