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SEND
Why People Email So Badly and How to Do It Better
Written by David Shipley and Will Schwalbe

SEND
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Category: Business & Economics - Business Writing; Business & Economics - Business Communication
Imprint: Vintage
Format: Trade Paperback
Pub Date: August 2010
Price: $15.95
Can. Price: $18.95
ISBN: 978-0-307-27599-8 (0-307-27599-X)
Pages: 288



 
Send—the classic guide to email—has become indispensable for students navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the “emotional email,” and for navigating all of today’s hot-button issues. It offers essential strategies to help students both better manage the ever-increasing number of emails they receive and improve the ones they send. Send is now more than ever the essential book about email for students everywhere.

“Witty and wise . . . Send is far more than Miss Manners for the Web; it’s brimming with fascinating insights. . . . [It] should make Shipley and Schwalbe the ‘Strunk and White’ for the Web.” —Daniel Goleman

“This is just the book I’ve been waiting for.” —Bill Bryson

“Informative, entertaining, thorough, and thoughtful.” —Dave Barry, The New York Times Book Review

“A fascinating, entertaining, and, above all, informative look at email—and how it changed the way we communicate with one another. What Strunk and White is to style, this book is to email. It’s a terrific read. I highly recommend it.” —Charles Osgood

“The definitive tome on email. Send is to email what The Elements of Style is to writing. Thank God it’s here at last. (BCC: David Shipley and Will Schwalbe)” —Guy Kawasaki, author of The Art of the Start

“Handy . . . Written with concision and good sense.” —The Wall Street Journal

“With Shipley and Schwalbe’s excellent instructions in hand we can email as confidently as we load the dishwasher and turn on the microwave.” —New York Review of Books

“With Shipley and Schwalbe’s excellent instructions in hand we can email as confidently as we load the dishwasher and turn on the microwave.” —New York Review of Books

Send can help any of us send emails that build better business relationships and get better results.” —Spencer Johnson, M.D., author of Who Moved My Cheese?



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Will Schwalbe is represented by Random House Speakers Bureau
David Shipley is represented by Random House Speakers Bureau



ABOUT THE AUTHOR

 
David Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times. Previously, he was a senior presidential speechwriter in the Clinton administration. He lives in New York.

Will Schwalbe is the founder and CEO of Cookstr.com. Prior to that, he was editor in chief of Hyperion Books and a journalist, writing for such publications as The New York Times, Insight for Asian Investors, and Business Traveller. He lives in New York.

www.thinkbeforeyousend.com

David Shipley and Will Schwalbe are available for select readings and lectures. To inquire about a possible appearance, please contact the Random House Speakers Bureau at rhspeakers@randomhouse.com.





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