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Jay Heinrichs

JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.

. Jay Heinrichs
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Thank You For Arguing, Revised and Updated Edition
Written by Jay Heinrichs
Three Rivers Press | Trade Paperback | August 2013
$15.00/17.00(Canada) | 978-0-385-34775-4 (0-385-34775-8)

For when you really have to get your point across…          
 
*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*
 
Thank You for Arguing is your master class in the art of persuasion, taught by professors... Read more






Word Hero
Written by Jay Heinrichs
Three Rivers Press | Trade Paperback | October 2011
$14.00/16.00(Canada) | 978-0-307-71636-1 (0-307-71636-8)

Yes, it’s true: you can learn how to be a verbal wizard!
 
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe?  Ever read a great quote and think I could never come up with anything that clever?  
 
Daunting as it may seem, there’s... Read more





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