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Jay Heinrichs

JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech.com

. Jay Heinrichs
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Thank You for Arguing, Third Edition
Written by Jay Heinrichs
Three Rivers Press | Trade Paperback | July 4, 2017
$17.00/23.00(Canada) | 978-0-8041-8993-4 (0-8041-8993-5)

Amaster class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's... Read more






Thank You For Arguing, Revised and Updated Edition
Written by Jay Heinrichs
Three Rivers Press | Trade Paperback | August 2013
$16.00/21.00(Canada) | 978-0-385-34775-4 (0-385-34775-8)

For when you really have to get your point across…          
 
*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*
 
Thank You for Arguing is your master class in the art of persuasion, taught by professors... Read more






Word Hero
Written by Jay Heinrichs
Three Rivers Press | Trade Paperback | October 2011
$15.00/20.00(Canada) | 978-0-307-71636-1 (0-307-71636-8)

Yes, it’s true: you can learn how to be a verbal wizard!
 
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe?  Ever read a great quote and think I could never come up with anything that clever?  
 
Daunting as it may seem, there’s... Read more





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