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Chip Heath

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to StickSwitch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.

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Decisive
Written by Chip Heath and Dan Heath
Currency | Hardcover | March 2013
$28.00/0.00(Canada) | 978-0-307-95639-2 (0-307-95639-3)

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
 
   Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek...

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Made to Stick
Written by Chip Heath and Dan Heath
Random House | Hardcover | January 2007
$27.00/35.00(Canada) | 978-1-4000-6428-1 (1-4000-6428-7)

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.
 
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation... Read more






Switch
Written by Chip Heath and Dan Heath
Crown Business | Hardcover | February 2010
$28.00/0.00(Canada) | 978-0-385-52875-7 (0-385-52875-2)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are... Read more






Switch
Written by Chip Heath and Dan Heath
Vintage Espanol | Trade Paperback | April 2011
$16.95/22.95(Canada) | 978-0-307-74235-3 (0-307-74235-0)

¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?

El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes...

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