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Chip Heath

CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.

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Decisive
Written by Chip Heath and Dan Heath
Crown Business | Hardcover | March 2013
$26.00/(Canada) | 978-0-307-95639-2 (0-307-95639-3)

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
 
   Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek...

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Made to Stick
Written by Chip Heath and Dan Heath
Random House | Hardcover | January 2007
$26.00/32.00(Canada) | 978-1-4000-6428-1 (1-4000-6428-7)

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more






Switch
Written by Chip Heath and Dan Heath
Crown Business | Hardcover | February 2010
$26.00/(Canada) | 978-0-385-52875-7 (0-385-52875-2)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled... Read more






Switch
Written by Chip Heath and Dan Heath
Vintage Espanol | Trade Paperback | April 2011
$15.95/17.95(Canada) | 978-0-307-74235-3 (0-307-74235-0)

¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?

El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes...

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