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Your brand
goes nowhere when fear rules. You've got to get on top of your
fears, or through them, or past them, and into a place called
the No-Fear Zone. This is a great place to be — you and your
brand will flourish here — but it's not easy to get in to,
and it's definitely not easy to stay in once you're there. There
are however some things you can do to facilitate your entry and
staying power.
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The
more you think about what you're doing, the more familiar
it all becomes. The more familiar, the less fearful. Talk
about your goal with your friends and family. Dream about
it. Visualize it. Write about it. Work on it.
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Expect
the unexpected and plan ahead. Don't let surprises knock you
out of the No-Fear Zone.
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What's
the worst that can happen if your worst fears come true? Could
you live with it? How bad could it really be? Total failure
might mean going back to a corporate job. Big deal.
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Fear
is a big fat negative force that loses power when confronted
by positive circumstances. A branded product is always trying
to demonstrate its most positive qualities or key benefits
to create a positive impression. Even when you're fearful,
think positively.
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When
you are ready, take a deep breath and just do it. If it is
leaving your corporate job that you fear — walk
away. It might be easier than you think. |
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