"This book is spectacular; it delivers the goods. The concept of personal branding is essential in the ever-changing new economy. Of all the "how-to" books I've seen this year, this is my favorite."
— Candace Carpenter, Founder and Chairman, iVillage.com

"Make a Name for Yourself is a must-read for every woman in the business world. Robin Fisher Roffer truly understands the importance of branding — not just for huge companies, but for women who are building their careers. Her advice is communicated in a manner that is both straightforward and humorous. Her examples are right on target and offer practical guidance that both inspires and entertains."
— Linda Srere, President, Young & Rubicam Advertising, Inc.

"Even though Make a Name for Yourself is written specifically with women in mind, I found that many of Roffer's unique ideas are indispensable regardless of gender. It's a must read for the get ahead set."
— Larry Divney, President, Comedy Central

"The name of today's game is 'branding.' Use Roffer's no-fail strategies to create a brand new successful you."
— Alexandra Penney, former Editor in Chief, Self magazine and author of How to Make Love to a Man