What does your name say about you?

Does it say, like Apple, that you "think different"? Or that you, like Quaker Oats, warm others "heart and soul"? Are you, like a Revlon woman, "revolutionary"? Or, like Lexus, do you emanate "the relentless pursuit of perfection"?

Robin Fisher Roffer, brand strategist for the digital age, knows first hand that if you don't create a brand for yourself - that image that represents your unique personal strengths - someone else will do it for you. That's how she ended up at a cocktail party early in her career being introduced as "the sweepstakes queen of cable," a tag line she could decidedly do without. So she decided to revamp her image, create a new brand, and place herself squarely on the path to success of her own choosing. Now Robin Fisher Roffer, president of three companies that specialize in marketing, promotion and production, teaches seminars nation-wide on creating a "Brand New You." Her book, MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success, maps out a plan for women who want to tap into their authentic selves, create a personal brand which represents their genuine individualism, and market that reputation for success in all areas of life.

In the business world, branding is the process by which a product or company sets itself apart from the crowd and establishes customer loyalty, and it is one of today's most powerful industry tools. Robin Fisher Roffer should know how effective branding works; she was part of the team that, in the early 1990s, took a little-watched, locally produced news channel and helped it evolve into CNN, "The World's News Leader." She is also one of the first media industry leaders to successfully create a branding campaign that offers individuals a concrete plan for empowerment by applying basic branding principles to personal image, allowing them to hone their distinctive skills and talents and market themselves as their own best asset.

Now, in MAKE A NAME FOR YOURSELF, her intelligent, no-nonsense plan for success is available for women everywhere.