| |
|
| |
 |
There's
an American turning 50 every seven minutes.1
|
| |
|
One
in Six Americans over the age of 45 have trouble reading small
print. That's 13.5 million people. 2
|
| |
|
Adults
aged 65+ spend the most time reading daily-more than any other
age group: over and hour and 15 minutes a day! 3
|
| |
|
Adults
age 45-65 spend more time reading daily than those 24-40. 4
|
| |
|
53%
of the book buyers in the U.S. are 45+. 5
|
| |
|
70%
of U.S. total net worth is controlled by mature citizens (adults
50+). 6
|
| |
|
50%
of U.S. discretionary income is controlled by mature citizens
(adults 50+). 7
|
| |
|
During
the last 30 years, the 65+ population has doubled to 31 million
(12% of population). In 30 more years, the elderly population
will double again to 62 million (18% of population). 8
|
| |
|
The
total low-vision U.S. population is roughly equivalent in size
to the total number of teenagers (18 million). 9
|
| |
|
15%
of adults age 45-64, representing 7.2 million persons and 17%
of adults age 65-74 years, representing 3.1 million people report
a vision impairment. 10
|
| |
|
When
asked what type of problems pose the most severe barriers in
connection with their low vision, more than one in four (25%)
say their most serious barrier is the inability to read standard-sized
print, books, magazines, newspapers, etc. 11
|
| |
|
21%
of people with low vision currently use large print reading
materials. Of those who use large print reading material, 84%
consider them an important part of their daily activities. 12
|
| |
|
|
| |
|
|
1.
The New York Times, 3/7/99
2. The Lighthouse National Survey on Vision Loss, 1995
3. USA Today, 10/27/99
4. USA Today, 11/3/99
5. USA Today, 3/10/99
6. Survey of Consumer Finances
7. Research 100, 1996
8. US Census Bureau projections; Federal Reserve Bulletin, January
1992
9.-12. The Lighthouse National Survey on Vision Loss, 1995 |
|
|
|
|
