
September 2009
This September, Random House has an incredible selection of business books for anyone interested in global economics, advertising, or what it takes to "wow" a boss, colleague, or audience of strangers. From one of the world's most preeminent businessmen, Reinhard Mohn, comes A Global Lesson, a deeply personal new book that teaches us that economic thinking and democratic culture cannot be in opposition. James P. Opthmer's Adland is a hilarious recount of the past, present, and future of advertising business, and Frances Cole Jones' The Wow Factor gives you the tools you need to succeed in these tough times. To thank you for being a Business subscriber, we are happy to offer free shipping on your purchases. Simply enter coupon code "FALLBKS09" at checkout to qualify.

 $24.00
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A Global Lesson by Reinhard Mohn
Reinhard Mohn, legendary entrepreneur and father of the global media giant Bertelsmann, offers penetrating insights into his motives, beliefs, and hopes as one of the world's foremost businesspeople.
A Global Lesson plumbs the extraordinary depth of Mohn's life, from his Protestant upbringing and his time as a German soldier in an American POW camp during World War II to his socially conscious choices as a young businessman.
Also available as an eBook.
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Adland by James P. Othmer
Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously branded planet. Funny, profound, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age. Also available as an eBook.
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 $26.95
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 $21.00
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Bounce by Keith McFarland
Why do many people and companies crumble in the face of difficulty, while others use adversity to bounce back even stronger? Here from New York Times bestselling author Keith McFarland is a leadership fable for those wary of fables, a story that rejects pat, heard-it-before advice and shows–in a startlingly fresh way–how to use challenges to make both yourself and your organization stronger.
Also available as an eBook and an unabridged audiobook download.
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 $15.00
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Dear Undercover Economist by Tim Harford
In Dear Undercover Economist, the first collection of his wildly popular Financial Times columns, Tim Harford offers witty, charming, and at times caustic answers to our most pressing concerns–all through the lens of economics. Does money buy happiness? Is "the one" really out there? Can cities be greener than farms? Can you really "dress for success"? When's the best time to settle down? Harford provides brilliant, hilarious, unexpected, and wise answers to these and other questions. Also available as an eBook.
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Fierce Leadership by Susan Scott
In Fierce Leadership, Scott teaches us how to spot the worst "best" practices in our organizations using a technique she calls "squid eye"–the ability to see the "tells" or signs that we have fallen prey to disastrous behaviors by knowing what to look for. Only then, she says, can we apply the antidote. Also available as an eBook and an unabridged audiobook download.
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 $25.00
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Saving Capitalism by Pat Choate
In Saving Capitalism, economist and bestselling author Pat Choate offers six game-changing actions that can strengthen the U.S. economy now and stimulate long-term, self-sustaining, noninflationary economic growth that will create millions of better jobs. Also available as an eBook.
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 $15.00
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 $23.00
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Trade-Off by Kevin Maney Foreword by Jim Collins
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?
The answer lies in the ever-present tension between fidelity (the quality of a consumer's experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. Also available as an eBook.
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The Wow Factor by Frances Cole Jones
Who needs the Wow Factor? Executives seeking to reinvent themselves, recent graduates facing fierce competition, entrepreneurs looking for funding in a world where funding is seemingly nonexistent, or anyone who has been downsized, outsourced, or simply blindsided by harsh economic realities. In her proven "Search and Destroy" format, Jones shares thirty-three things you must (and must not) do to survive in a moment that demands solutions, shortcuts, and less sugarcoating. Also available as an eBook.
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 $23.00
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