Shift author Tim Kring has teamed up with international telecom Nokia to launch a new  “alternate reality gaming” experience…”I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories,” says Kring. “Our goal with [this new project] is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative.”

• Read the whole article at the International Business Times