The Promise Me For My Sister Campaign: Presented by Crown Archetype with Susan G. Komen for the Cure

Crown Archetype is proud to publish Promise Me, the powerful and inspiring memoir by Nancy G. Brinker, founder and CEO of Susan G. Komen for the Cure, the global leader of the breast cancer movement.

Growing up, Nancy and her sister Suzy were inseparable, with the elegant, socially poised Suzy serving as younger sister Nancy's best friend and role model. Then in 1977, at the age of thirty-four, Suzy was stricken with breast cancer. Three years later, having endured an uninformed doctor, surgeries that left her feeling mutilated and stripped of her sexuality, and fighting through several grueling courses of chemotherapy and radiation, Susan G. Komen lay dying. Toward the end, she begged her sister to do something, anything, to make sure that other women with breast cancer would not have to suffer as she had from the ravages of this disease.

"Promise me, Nanny," she said. "Promise me you won’t let it go on like this."

Her heart broken, Nancy promised: "I swear, Suzy. Even if it takes the rest of my life."

At that moment, Susan G. Komen for the Cure was born.

Promise Me is the story of how that vow launched Nancy on a thirty-year-long mission to change the way the world thought of, spoke of, and treated breast cancer. Brinker’s unparalleled success at turning $200 and a list of would-be donors into a movement that has saved the lives of millions of women was recognized by President Obama in August 2009, when he awarded Brinker the Presidential Medal of Freedom. "In the months after making that promise," the President noted, "Nancy lay awake at night wondering if one person can really make a difference. Nancy's life is the answer."

By sharing Promise Me with your own sister or your loved one, together you can join the global movement to end breast cancer.

Watch a Video with Nancy G. Brinker and share with your friends.

Post an Excerpt from Promise Me on your social network site or blog.

Download the Promise Me Readers' Guide, and plan to hold a reading group with your friends and family. Encourage your local bookstore or library to do the same.

Engage at Facebook.com/SusanGKomenfortheCure. Join the conversation in the "Promise Me by Nancy G. Brinker Facebook Event."

Learn More

Find out how you can get involved at: Susan G. Komen for the Cure.

Visit Books for Better Living for more on advice and inspirational books to improve your life.

Questions? Email us at BroadwayMarketing@Randomhouse.com.

*Offer is valid March 22, 2010, through September 13, 2010, while supplies last, and is limited to one free book per customer. Void wherever prohibited or restricted by law. Read the Official Terms and Conditions.

For more information about Promise Me or to learn how your organization can get involved in the book campaign, email BroadwayMarketing@Randomhouse.com.

How it Works

1. ORDER

from Amazon.com, BN.com, Borders.com, Indiebound or your favorite online retailer and buy your copy of Promise Me.

2. FORWARD

your purchase confirmation email to PromiseMe@Randomhouse.com. At the top of the email, include your full name, email, and mailing address, and the full name, mailing address, email address, and phone number (for shipping purposes) of the person to whom you would like us to send a free signed copy of the book. Please note, this campaign is limited to one free book per customer.

3. VISIT

Facebook.com/SusanGKomenfortheCure. We invite you to join the "Promise Me by Nancy G. Brinker Facebook Event," where you can share your response to the book and tell others why you’re sending a copy to your nominee.

Promise Me will be released nationwide on September 14, 2010. On that day, the retailer you preordered the book from will begin sending your copy directly to you, and Susan G. Komen for the Cure will begin sending the free limited edition signed copy to your designated recipient.

The designated recipient will receive the free signed copy of Promise Me on or around October 15, 2010. If the recipient does not receive the book by October 30, 2010, he/she should send an email request to broadwaymarketing@randomhouse.com.