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Sort: Author   Bestselling  Format   Date   Price   Title  
Why She Buys
Why She Buys
Written by Bridget Brennan
Format: eBook
ISBN: 9780307450401
Our Price: $13.99
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Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan


Format: eBook
On Sale: July 7, 2009
Price: $13.99

If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when... Read more >
Also available as a trade paperback.
The Anatomy of Buzz Revisited
The Anatomy of Buzz Revisited
Written by Emanuel Rosen
Format: eBook
ISBN: 9780385528337
Our Price: $13.99
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The Anatomy of Buzz Revisited
Real-life lessons in Word-of-Mouth Marketing
Written by Emanuel Rosen


Format: eBook, 320 pages
On Sale: February 24, 2009
Price: $13.99

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it... Read more >
Also available as a trade paperback.
The Anatomy of Buzz Revisited
The Anatomy of Buzz Revisited
Written by Emanuel Rosen
Format: Trade Paperback
ISBN: 9780385526326
Our Price: $15.95
 Quantity: 1 
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The Anatomy of Buzz Revisited
Real-life lessons in Word-of-Mouth Marketing
Written by Emanuel Rosen


Format: Trade Paperback, 384 pages
On Sale: February 24, 2009
Price: $15.95

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it...

Read more >
Also available as an eBook.
Passion Brands
Passion Brands
Written by Kate Newlin
Format: Hardcover
ISBN: 9781591026877
Our Price: $24.95
 Quantity: 1 
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Passion Brands
Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
Written by Kate Newlin


Format: Hardcover, 292 pages
On Sale: February 24, 2009
Price: $24.95

What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm?
Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we... Read more >
Buyology
Buyology
Written by Martin Lindstrom, Foreword by Paco Underhill
Format: eBook
ISBN: 9780385528290
Our Price: $11.99
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Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill


Format: eBook, 256 pages
On Sale: October 21, 2008
Price: $11.99

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents... Read more >
Also available as an unabridged audiobook download and a trade paperback.
Buyology
Buyology
Written by Martin Lindstrom, Read by Don Leslie, Foreword by Paco Underhill
Format: Unabridged Audiobook Download
ISBN: 9780739376027
Our Price: $17.50

For more information about downloading this audiobook
visit our Audiobook Download FAQ page.

Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill


Format: Unabridged Audiobook Download
On Sale: October 21, 2008
Price: $17.50

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government... Read more >
Also available as an eBook and a trade paperback.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Written by Pete Blackshaw
Format: eBook
ISBN: 9780385526753
Our Price: $13.99
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw


Format: eBook, 208 pages
On Sale: July 8, 2008
Price: $13.99

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Also available as a hardcover.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Written by Pete Blackshaw
Format: Hardcover
ISBN: 9780385522724
Our Price: $21.95
 Quantity: 1 
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw


Format: Hardcover, 208 pages
On Sale: July 8, 2008
Price: $21.95

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Also available as an eBook.
Buying In
Buying In
Written by Rob Walker
Format: eBook
ISBN: 9781588367297
Our Price: $11.99
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Buying In
The Secret Dialogue Between What We Buy and Who We Are
Written by Rob Walker


Format: eBook
On Sale: June 3, 2008
Price: $11.99

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in... Read more >
Also available as a trade paperback.
Bang!
Bang!
Written by Linda Kaplan Thaler and Robin Koval
Format: eBook
ISBN: 9780307423511
Our Price: $13.99
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Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval


Format: eBook, 256 pages
On Sale: December 18, 2007
Price: $13.99

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from... Read more >
Also available as an unabridged audiobook download and a trade paperback.
Why Smart Companies Do Dumb Things
Why Smart Companies Do Dumb Things
Written by Calvin L. Hodock
Format: Hardcover
ISBN: 9781591025689
Our Price: $25.99
 Quantity: 1 
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Why Smart Companies Do Dumb Things
Avoiding Eight Common Mistakes in New Product Development
Written by Calvin L. Hodock


Format: Hardcover, 357 pages
On Sale: September 30, 2007
Price: $25.99

Innovation is the lifeblood of American business. Without the creativity to find the next must-have product or service, companies quickly lose their competitive edge. Knowing this, corporate leaders invest heavily in research and development. Notwithstanding the dollars spent on R & D, the fact remains that better than 90 percent of... Read more >
The Culture Code
The Culture Code
Written by Clotaire Rapaille
Format: Trade Paperback
ISBN: 9780767920575
Our Price: $15.99
 Quantity: 1 
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The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Written by Clotaire Rapaille


Format: Trade Paperback, 224 pages
On Sale: July 17, 2007
Price: $15.99

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and... Read more >
Also available as an eBook.
The Marketing Mavens
The Marketing Mavens
Written by Noel Capon
Format: eBook
ISBN: 9780307394477
Our Price: $14.99
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The Marketing Mavens

Written by Noel Capon


Format: eBook, 320 pages
On Sale: June 12, 2007
Price: $14.99

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in... Read more >
Lovemarks
Lovemarks
Written by Kevin Roberts, Foreword by A.G. Lafley
Format: Hardcover
ISBN: 9781576872703
Our Price: $27.50
 Quantity: 1 
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Lovemarks

Written by Kevin Roberts
Foreword by A.G. Lafley


Format: Hardcover, 248 pages
On Sale: December 1, 2005
Price: $27.50

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays... Read more >
Wordcraft
Wordcraft
Written by Alex Frankel
Format: Trade Paperback
ISBN: 9781400051052
Our Price: $13.00
 Quantity: 1 
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Wordcraft
The Art of Turning Little Words into Big Business
Written by Alex Frankel


Format: Trade Paperback, 256 pages
On Sale: March 22, 2005
Price: $13.00

In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every... Read more >
Also available as an eBook.
Bang!
Bang!
Written by Linda Kaplan Thaler and Robin Koval
Format: Trade Paperback
ISBN: 9780385508179
Our Price: $14.95
 Quantity: 1 
Buy From a Local Store

Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval


Format: Trade Paperback, 256 pages
On Sale: January 18, 2005
Price: $14.95

We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment”... Read more >
Also available as an unabridged audiobook download and an eBook.
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