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Business & Economics:

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Sort: Author   Bestselling  Format   Date   Price   Title  
The Wisdom of Crowds
The Wisdom of Crowds
Written by James Surowiecki
Format: eBook
ISBN: 9780307275059
Our Price: $13.99
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The Wisdom of Crowds

Written by James Surowiecki

Format: eBook
On Sale: August 16, 2005
Price: $13.99

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki... Read more >
Also available as an abridged audiobook download and a trade paperback.
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Written by Susan Strasser
Format: Trade Paperback
ISBN: 9781588341464
Our Price: $19.95
 Quantity: 1 
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The Making of the American Mass Market
Written by Susan Strasser

Format: Trade Paperback, 348 pages
On Sale: October 17, 2004
Price: $19.95

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers... Read more >
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