Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval
Format: eBook, 256 pages
On Sale: December 18, 2007
Price: $13.99
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from...
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Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval
Format: Trade Paperback, 256 pages
On Sale: January 18, 2005
Price: $14.95
We all want to get our message heard. And in
Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment”...
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