2 books in Business & Economics - Marketing - International
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Jet Lag
An Adman's View of the World
Written by Jean-Marie Dru
Format: Hardcover, 336 pages
On Sale: September 4, 2012
Price: $27.50
What is advertising if not a window on the world?
When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many... Read more >
An Adman's View of the World
Written by Jean-Marie Dru
Format: Hardcover, 336 pages
On Sale: September 4, 2012
Price: $27.50
What is advertising if not a window on the world?
When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many... Read more >
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Lovemarks
Written by Kevin Roberts
Foreword by A.G. Lafley
Format: Hardcover, 248 pages
On Sale: December 1, 2005
Price: $27.50
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays... Read more >
Written by Kevin Roberts
Foreword by A.G. Lafley
Format: Hardcover, 248 pages
On Sale: December 1, 2005
Price: $27.50
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays... Read more >
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