3 books in Business & Economics - Marketing - Direct
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leeclowsbeard
Afterword by Jason Fox
Created by @leeclowsbeard
Format: Hardcover, 224 pages
On Sale: June 12, 2012
Price: $24.95
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising... Read more >
Afterword by Jason Fox
Created by @leeclowsbeard
Format: Hardcover, 224 pages
On Sale: June 12, 2012
Price: $24.95
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising... Read more >
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw
Format: eBook, 208 pages
On Sale: July 8, 2008
Price: $13.99
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw
Format: eBook, 208 pages
On Sale: July 8, 2008
Price: $13.99
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Also available as a
hardcover.
|
||||
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw
Format: Hardcover, 208 pages
On Sale: July 8, 2008
Price: $21.95
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw
Format: Hardcover, 208 pages
On Sale: July 8, 2008
Price: $21.95
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Also available as an
eBook.
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