25 books in Business & Economics - Advertising & Promotion
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Where the Suckers Moon
The Life and Death of an Advertising Campaign
Written by Randall Rothenberg
Format: eBook, 496 pages
On Sale: February 20, 2013
Price: $11.99
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly). Read more >
The Life and Death of an Advertising Campaign
Written by Randall Rothenberg
Format: eBook, 496 pages
On Sale: February 20, 2013
Price: $11.99
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly). Read more >
Also available as a
trade paperback.
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leeclowsbeard
Afterword by Jason Fox
Created by @leeclowsbeard
Format: Hardcover, 224 pages
On Sale: June 12, 2012
Price: $24.95
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising... Read more >
Afterword by Jason Fox
Created by @leeclowsbeard
Format: Hardcover, 224 pages
On Sale: June 12, 2012
Price: $24.95
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising... Read more >
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Thinking Small
The Long, Strange Trip of the Volkswagen Beetle
Written by Andrea Hiott
Format: Hardcover, 512 pages
On Sale: January 17, 2012
Price: $26.00
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has... Read more >
The Long, Strange Trip of the Volkswagen Beetle
Written by Andrea Hiott
Format: Hardcover, 512 pages
On Sale: January 17, 2012
Price: $26.00
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has... Read more >
Also available as an
eBook.
Thinking Small
The Long, Strange Trip of the Volkswagen Beetle
Written by Andrea Hiott
Format: eBook, 480 pages
On Sale: January 17, 2012
Price: $13.99
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has... Read more >
The Long, Strange Trip of the Volkswagen Beetle
Written by Andrea Hiott
Format: eBook, 480 pages
On Sale: January 17, 2012
Price: $13.99
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has... Read more >
Also available as a
hardcover.
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Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Format: Hardcover, 304 pages
On Sale: September 20, 2011
Price: $25.00
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for... Read more >
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Format: Hardcover, 304 pages
On Sale: September 20, 2011
Price: $25.00
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for... Read more >
Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Format: eBook, 304 pages
On Sale: September 20, 2011
Price: $12.99
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for... Read more >
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Format: eBook, 304 pages
On Sale: September 20, 2011
Price: $12.99
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for... Read more >
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Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Read by Dan Woren
Format: Unabridged Compact Disc
On Sale: September 20, 2011
Price: $40.00
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for... Read more >
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Read by Dan Woren
Format: Unabridged Compact Disc
On Sale: September 20, 2011
Price: $40.00
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for... Read more >
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Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Read by Dan Woren
Format: Unabridged Audiobook Download
On Sale: September 20, 2011
Price: $20.00
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for... Read more >
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Read by Dan Woren
Format: Unabridged Audiobook Download
On Sale: September 20, 2011
Price: $20.00
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for... Read more >
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HumanKind
Written by Tom Bernardin and Mark Tutssel
Format: Hardcover, 256 pages
On Sale: October 26, 2010
Price: $29.95
In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to action—that’s slightly more than one out of every seven people on the planet, the largest mass participation event ever.
For the first time in Leo Burnett’s history, the company responsible for building some of the most beloved... Read more >
Written by Tom Bernardin and Mark Tutssel
Format: Hardcover, 256 pages
On Sale: October 26, 2010
Price: $29.95
In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to action—that’s slightly more than one out of every seven people on the planet, the largest mass participation event ever.
For the first time in Leo Burnett’s history, the company responsible for building some of the most beloved... Read more >
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Adland
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer
Format: Trade Paperback, 336 pages
On Sale: June 1, 2010
Price: $15.95
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at... Read more >
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer
Format: Trade Paperback, 336 pages
On Sale: June 1, 2010
Price: $15.95
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at... Read more >
Also available as an
eBook.
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Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill
Format: Trade Paperback, 272 pages
On Sale: February 2, 2010
Price: $15.00
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who... Read more >
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill
Format: Trade Paperback, 272 pages
On Sale: February 2, 2010
Price: $15.00
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who... Read more >
Also available as an
unabridged audiobook download and an
eBook.
|
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The Art of the Idea
And How It Can Change Your Life
Written by John Hunt
Illustrated by Sam Nhlengethwa
Format: Hardcover, 136 pages
On Sale: September 18, 2009
Price: $24.95
“An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power of our ideas.”
—Nelson Mandela Foundation
“This is not just one of those books that makes you think. It challenges you to think. It demands that you think, and to beware of all those obstacles that... Read more >
And How It Can Change Your Life
Written by John Hunt
Illustrated by Sam Nhlengethwa
Format: Hardcover, 136 pages
On Sale: September 18, 2009
Price: $24.95
“An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power of our ideas.”
—Nelson Mandela Foundation
“This is not just one of those books that makes you think. It challenges you to think. It demands that you think, and to beware of all those obstacles that... Read more >
Adland
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer
Format: eBook, 288 pages
On Sale: September 15, 2009
Price: $13.99
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at... Read more >
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer
Format: eBook, 288 pages
On Sale: September 15, 2009
Price: $13.99
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at... Read more >
Also available as a
trade paperback.
|
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Passion Brands
Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
Written by Kate Newlin
Format: Hardcover, 292 pages
On Sale: February 24, 2009
Price: $24.95
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm?
Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we... Read more >
Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
Written by Kate Newlin
Format: Hardcover, 292 pages
On Sale: February 24, 2009
Price: $24.95
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm?
Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we... Read more >
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Ad Women
How They Impact What We Need, Want, and Buy
Written by Juliann Sivulka
Format: Hardcover, 415 pages
On Sale: November 25, 2008
Price: $26.99
Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America.
How did the advertising business go from a handful of women in a man’s world to women working in... Read more >
How They Impact What We Need, Want, and Buy
Written by Juliann Sivulka
Format: Hardcover, 415 pages
On Sale: November 25, 2008
Price: $26.99
Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America.
How did the advertising business go from a handful of women in a man’s world to women working in... Read more >
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Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill
Format: eBook, 256 pages
On Sale: October 21, 2008
Price: $11.99
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents... Read more >
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill
Format: eBook, 256 pages
On Sale: October 21, 2008
Price: $11.99
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents... Read more >
Also available as an
unabridged audiobook download and a
trade paperback.
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Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill
Format: Unabridged Audiobook Download
On Sale: October 21, 2008
Price: $17.50
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.
• Despite government... Read more >
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill
Format: Unabridged Audiobook Download
On Sale: October 21, 2008
Price: $17.50
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.
• Despite government... Read more >
Also available as an
eBook and a
trade paperback.
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Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval
Format: eBook, 256 pages
On Sale: December 18, 2007
Price: $13.99
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.
Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from... Read more >
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval
Format: eBook, 256 pages
On Sale: December 18, 2007
Price: $13.99
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.
Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from... Read more >
Also available as an
unabridged audiobook download and a
trade paperback.
|
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Hoopla
Written by Crispin Porter + Bogusky
Text by Warren Berger
Format: Hardcover, 272 pages
On Sale: November 1, 2006
Price: $45.00
They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and... Read more >
Written by Crispin Porter + Bogusky
Text by Warren Berger
Format: Hardcover, 272 pages
On Sale: November 1, 2006
Price: $45.00
They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and... Read more >
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The Lovemarks Effect
Written by Kevin Roberts
Format: Hardcover, 264 pages
On Sale: November 1, 2006
Price: $29.95
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.
In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi &... Read more >
Written by Kevin Roberts
Format: Hardcover, 264 pages
On Sale: November 1, 2006
Price: $29.95
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.
In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi &... Read more >
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One in a Billion
Xploring the New World of China
Written by Sandy Thompson
Foreword by Tom Peters
Format: Hardcover, 144 pages
On Sale: July 1, 2006
Price: $8.99
China, the world’s largest, fastest developing market, is a place of seduction, opportunity, mystery, and allure. For business, much of the allure is in the numbers: Five thousand years of history; more than 20 percent of the planet’s population; two hundred million people learning English; three hundred million Internet users; four... Read more >
Xploring the New World of China
Written by Sandy Thompson
Foreword by Tom Peters
Format: Hardcover, 144 pages
On Sale: July 1, 2006
Price: $8.99
China, the world’s largest, fastest developing market, is a place of seduction, opportunity, mystery, and allure. For business, much of the allure is in the numbers: Five thousand years of history; more than 20 percent of the planet’s population; two hundred million people learning English; three hundred million Internet users; four... Read more >
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Lovemarks
Written by Kevin Roberts
Foreword by A.G. Lafley
Format: Hardcover, 248 pages
On Sale: December 1, 2005
Price: $27.50
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays... Read more >
Written by Kevin Roberts
Foreword by A.G. Lafley
Format: Hardcover, 248 pages
On Sale: December 1, 2005
Price: $27.50
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays... Read more >
Also available as an
eBook.
Lovemarks
the future beyond brands
Written by Kevin Roberts
Foreword by A.G. Lafley
Format: eBook
On Sale: December 1, 2005
Price: $27.50
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays... Read more >
the future beyond brands
Written by Kevin Roberts
Foreword by A.G. Lafley
Format: eBook
On Sale: December 1, 2005
Price: $27.50
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays... Read more >
Also available as a
hardcover.
|
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Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval
Format: Trade Paperback, 256 pages
On Sale: January 18, 2005
Price: $14.95
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment”... Read more >
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval
Format: Trade Paperback, 256 pages
On Sale: January 18, 2005
Price: $14.95
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment”... Read more >
Also available as an
unabridged audiobook download and an
eBook.
|
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Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler, Robin Koval and Delia Marshall
Read by Deborah Marlowe
Format: Unabridged Audiobook Download
On Sale: October 21, 2003
Price: $14.96
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.
Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from... Read more >
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler, Robin Koval and Delia Marshall
Read by Deborah Marlowe
Format: Unabridged Audiobook Download
On Sale: October 21, 2003
Price: $14.96
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.
Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from... Read more >
Also available as an
eBook and a
trade paperback.
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