47 books in Business & Economics - Marketing
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Loveworks
How the world's top marketers make emotional connections to win in the marketplace
Written by Brian Sheehan
Contribution by Kevin Roberts
Format: Hardcover, 192 pages
On Sale: June 18, 2013
Price: $27.50
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers.
While many companies were using the... Read more >
How the world's top marketers make emotional connections to win in the marketplace
Written by Brian Sheehan
Contribution by Kevin Roberts
Format: Hardcover, 192 pages
On Sale: June 18, 2013
Price: $27.50
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers.
While many companies were using the... Read more >
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Second That Emotion
How Decisions, Trends, & Movements Are Shaped
Written by Jeremy D. Holden
Format: Hardcover, 287 pages
On Sale: September 18, 2012
Price: $25.00
For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related... Read more >
How Decisions, Trends, & Movements Are Shaped
Written by Jeremy D. Holden
Format: Hardcover, 287 pages
On Sale: September 18, 2012
Price: $25.00
For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related... Read more >
Also available as an
eBook.
Second That Emotion
How Decisions, Trends, & Movements Are Shaped
Written by Jeremy D. Holden
Format: eBook
On Sale: September 18, 2012
Price: $14.99
For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related... Read more >
How Decisions, Trends, & Movements Are Shaped
Written by Jeremy D. Holden
Format: eBook
On Sale: September 18, 2012
Price: $14.99
For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related... Read more >
Also available as a
hardcover.
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Jet Lag
An Adman's View of the World
Written by Jean-Marie Dru
Format: Hardcover, 336 pages
On Sale: September 4, 2012
Price: $27.50
What is advertising if not a window on the world?
When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many... Read more >
An Adman's View of the World
Written by Jean-Marie Dru
Format: Hardcover, 336 pages
On Sale: September 4, 2012
Price: $27.50
What is advertising if not a window on the world?
When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many... Read more >
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Sexy Little Numbers
How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown
Format: Hardcover, 272 pages
On Sale: September 4, 2012
Price: $27.50
How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown
Format: Hardcover, 272 pages
On Sale: September 4, 2012
Price: $27.50
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?
Well now you can. And the best part is that you can do it using the data you already have.
Today, everything we do creates data, and...
Also available as an
unabridged audiobook download and an
eBook.
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Sexy Little Numbers
How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown
Format: eBook, 304 pages
On Sale: September 4, 2012
Price: $14.99
How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown
Format: eBook, 304 pages
On Sale: September 4, 2012
Price: $14.99
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?
Well now you can. And the best part is that you can do it using the data you already have.
Today, everything we do creates data, and...
Also available as an
unabridged audiobook download and a
hardcover.
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Sexy Little Numbers
How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown
Read by Steve Kramer
Format: Unabridged Audiobook Download
On Sale: September 4, 2012
Price: $20.00
How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown
Read by Steve Kramer
Format: Unabridged Audiobook Download
On Sale: September 4, 2012
Price: $20.00
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?
Well now you can. And the best part is that you can do it using the data you already have.
Today, everything we do creates data, and...
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leeclowsbeard
Afterword by Jason Fox
Created by @leeclowsbeard
Format: Hardcover, 224 pages
On Sale: June 12, 2012
Price: $24.95
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising... Read more >
Afterword by Jason Fox
Created by @leeclowsbeard
Format: Hardcover, 224 pages
On Sale: June 12, 2012
Price: $24.95
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising... Read more >
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Consumer Republic
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Written by Bruce Philp
Format: Trade Paperback, 288 pages
On Sale: February 7, 2012
Price: $17.95
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Written by Bruce Philp
Format: Trade Paperback, 288 pages
On Sale: February 7, 2012
Price: $17.95
In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.
The foundation of Consumer Republic's message is this single, inarguable truth: Brands...
Also available as an
eBook.
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Grow
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel
Format: Hardcover, 336 pages
On Sale: December 27, 2011
Price: $27.50
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel
Format: Hardcover, 336 pages
On Sale: December 27, 2011
Price: $27.50
Ten years of research uncover the secret source of growth and profit …
Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling...
Grow
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel
Format: eBook, 336 pages
On Sale: December 27, 2011
Price: $14.99
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel
Format: eBook, 336 pages
On Sale: December 27, 2011
Price: $14.99
Ten years of research uncover the secret source of growth and profit …
Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling...
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Grow
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel
Read by Marc Cashman
Format: Unabridged Compact Disc
On Sale: December 27, 2011
Price: $35.00
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel
Read by Marc Cashman
Format: Unabridged Compact Disc
On Sale: December 27, 2011
Price: $35.00
Ten years of research uncover the secret source of growth and profit …
Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling...
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Grow
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel
Read by Marc Cashman
Format: Unabridged Audiobook Download
On Sale: December 27, 2011
Price: $20.00
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel
Read by Marc Cashman
Format: Unabridged Audiobook Download
On Sale: December 27, 2011
Price: $20.00
Ten years of research uncover the secret source of growth and profit …
Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling...
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The Inventor's Bible, 3rd Edition
How to Market and License Your Brilliant Ideas
Written by Ronald Louis Docie, Sr.
Format: eBook
On Sale: December 21, 2011
Price: $17.99
The Definitive Guide for Inventors
Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through:
• Protecting Your Idea (choosing the right steps)
• Patenting (how, when, and why)
• Selecting Manufacturers (that will do the best job)
• Finding the Best Markets (and expanding opportunities)
• Developing a Strategy and Market Plan (that... Read more >
How to Market and License Your Brilliant Ideas
Written by Ronald Louis Docie, Sr.
Format: eBook
On Sale: December 21, 2011
Price: $17.99
The Definitive Guide for Inventors
Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through:
• Protecting Your Idea (choosing the right steps)
• Patenting (how, when, and why)
• Selecting Manufacturers (that will do the best job)
• Finding the Best Markets (and expanding opportunities)
• Developing a Strategy and Market Plan (that... Read more >
Also available as a
trade paperback.
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Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan
Format: Trade Paperback, 320 pages
On Sale: September 13, 2011
Price: $15.00
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when... Read more >
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan
Format: Trade Paperback, 320 pages
On Sale: September 13, 2011
Price: $15.00
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when... Read more >
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The Consuming Instinct
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Written by Gad Saad
Format: Hardcover, 374 pages
On Sale: June 21, 2011
Price: $25.00
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
What do all successful fast-food restaurants have in common?
Why are women more likely to become compulsive shoppers and men more likely to become addicted... Read more >
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Written by Gad Saad
Format: Hardcover, 374 pages
On Sale: June 21, 2011
Price: $25.00
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
What do all successful fast-food restaurants have in common?
Why are women more likely to become compulsive shoppers and men more likely to become addicted... Read more >
Also available as an
eBook.
The Consuming Instinct
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Written by Gad Saad
Format: eBook
On Sale: June 21, 2011
Price: $11.99
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
What do all successful fast-food restaurants have in common?
Why are women more likely to become compulsive shoppers and men more likely to become addicted... Read more >
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Written by Gad Saad
Format: eBook
On Sale: June 21, 2011
Price: $11.99
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
What do all successful fast-food restaurants have in common?
Why are women more likely to become compulsive shoppers and men more likely to become addicted... Read more >
Also available as a
hardcover.
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What Were They Thinking?
Marketing Lessons You Can Learn from Products That Flopped
Written by Robert McMath
Format: eBook, 256 pages
On Sale: April 27, 2011
Price: $14.99
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their... Read more >
Marketing Lessons You Can Learn from Products That Flopped
Written by Robert McMath
Format: eBook, 256 pages
On Sale: April 27, 2011
Price: $14.99
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their... Read more >
Also available as a
trade paperback.
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The Power of Cult Branding
How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
Written by Matthew W. Ragas and Bolivar J. Bueno
Format: eBook, 224 pages
On Sale: February 9, 2011
Price: $12.99
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers?... Read more >
How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
Written by Matthew W. Ragas and Bolivar J. Bueno
Format: eBook, 224 pages
On Sale: February 9, 2011
Price: $12.99
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers?... Read more >
Consumer Republic
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Written by Bruce Philp
Format: eBook, 288 pages
On Sale: February 1, 2011
Price: $13.99
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to... Read more >
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Written by Bruce Philp
Format: eBook, 288 pages
On Sale: February 1, 2011
Price: $13.99
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to... Read more >
Also available as a
trade paperback.
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The Evolution of Revolutions
How We Create, Shape, and React to Change
Written by Patrick J. Howie
Format: Hardcover, 262 pages
On Sale: February 1, 2011
Price: $25.00
How can entrepreneurs predict what the next revolution will be? How does a new idea, product, or service spread throughout a social system to spark "the next big thing"? In this unique blend of historical analysis and how-to knowledge, a leading researcher and economist provides clear guidance on how to identify... Read more >
How We Create, Shape, and React to Change
Written by Patrick J. Howie
Format: Hardcover, 262 pages
On Sale: February 1, 2011
Price: $25.00
How can entrepreneurs predict what the next revolution will be? How does a new idea, product, or service spread throughout a social system to spark "the next big thing"? In this unique blend of historical analysis and how-to knowledge, a leading researcher and economist provides clear guidance on how to identify... Read more >
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Your First Year in Network Marketing
Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Written by Mark Yarnell and Rene Reid Yarnell
Format: eBook, 304 pages
On Sale: December 8, 2010
Price: $13.99
How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year... Read more >
Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Written by Mark Yarnell and Rene Reid Yarnell
Format: eBook, 304 pages
On Sale: December 8, 2010
Price: $13.99
How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year... Read more >
Also available as a
trade paperback.
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Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill
Format: Trade Paperback, 272 pages
On Sale: February 2, 2010
Price: $15.00
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who... Read more >
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill
Format: Trade Paperback, 272 pages
On Sale: February 2, 2010
Price: $15.00
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who... Read more >
Also available as an
unabridged audiobook download and an
eBook.
|
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Buying In
What We Buy and Who We Are
Written by Rob Walker
Format: Trade Paperback, 320 pages
On Sale: January 5, 2010
Price: $16.00
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways... Read more >
What We Buy and Who We Are
Written by Rob Walker
Format: Trade Paperback, 320 pages
On Sale: January 5, 2010
Price: $16.00
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways... Read more >
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The Inventor's Bible, 3rd Edition
How to Market and License Your Brilliant Ideas
Written by Ronald Louis Docie, Sr.
Format: Trade Paperback, 376 pages
On Sale: January 5, 2010
Price: $24.99
The Definitive Guide for Inventors
Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through:
• Protecting Your Idea (choosing the right steps)
• Patenting (how, when, and why)
• Selecting Manufacturers (that will do the best job)
• Finding the Best Markets (and expanding opportunities)
• Developing a Strategy and Market Plan (that... Read more >
How to Market and License Your Brilliant Ideas
Written by Ronald Louis Docie, Sr.
Format: Trade Paperback, 376 pages
On Sale: January 5, 2010
Price: $24.99
The Definitive Guide for Inventors
Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through:
• Protecting Your Idea (choosing the right steps)
• Patenting (how, when, and why)
• Selecting Manufacturers (that will do the best job)
• Finding the Best Markets (and expanding opportunities)
• Developing a Strategy and Market Plan (that... Read more >
Also available as an
eBook.
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