Business & Economics:

Marketing Interior Design

Written by Lloyd Princeton

Format: Trade Paperback, 256 pages
On Sale: July 28, 2009
Price: $24.95

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance... Read more >

The Complete Guide to Book Marketing

Written by David Cole

Format: eBook, 256 pages
On Sale: July 14, 2009
Price: $19.95

With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide... Read more >

Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan

Format: Hardcover, 336 pages
On Sale: July 7, 2009
Price: $26.00

If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when... Read more >

Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan

Format: eBook
On Sale: July 7, 2009
Price: $26.00

If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when... Read more >

Marketing Illustration
New Venues, New Styles, New Methods
Written by Steven Heller and Marshall Arisman

Format: Trade Paperback, 240 pages
On Sale: June 9, 2009
Price: $24.95

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The Anatomy of Buzz Revisited
Real-life lessons in Word-of-Mouth Marketing
Written by Emanuel Rosen

Format: eBook, 320 pages
On Sale: February 24, 2009
Price: $15.95

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it... Read more >

The Anatomy of Buzz Revisited
Real-life lessons in Word-of-Mouth Marketing
Written by Emanuel Rosen

Format: Trade Paperback, 384 pages
On Sale: February 24, 2009
Price: $15.95

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it...

Read more >

One to One B2B
Customer Development Strategies for the Business-to-Business World
Written by Don Peppers and Martha Rogers

Format: eBook, 368 pages
On Sale: January 21, 2009
Price: $19.00

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Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill

Format: Hardcover, 256 pages
On Sale: October 21, 2008
Price: $24.95

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents... Read more >

Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill

Format: eBook, 256 pages
On Sale: October 21, 2008
Price: $24.95

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents... Read more >

Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill

Format: Unabridged Compact Disc
On Sale: October 21, 2008
Price: $29.95

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government... Read more >

Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill

Format: Unabridged Audiobook Download
On Sale: October 21, 2008
Price: $17.50

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government... Read more >

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw

Format: eBook, 208 pages
On Sale: July 8, 2008
Price: $21.95

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw

Format: Hardcover, 208 pages
On Sale: July 8, 2008
Price: $21.95

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >

Buying In
The Secret Dialogue Between What We Buy and Who We Are
Written by Rob Walker

Format: Hardcover, 320 pages
On Sale: June 3, 2008
Price: $25.00

“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine

“An often startling tour of new cultural terrain.” — Laura Miller, Salon

“Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. …... Read more >

Buying In
The Secret Dialogue Between What We Buy and Who We Are
Written by Rob Walker

Format: eBook
On Sale: June 3, 2008
Price: $25.00

“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine

“An often startling tour of new cultural terrain.” — Laura Miller, Salon

“Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. …... Read more >

Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval

Format: eBook, 256 pages
On Sale: December 18, 2007
Price: $14.95

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from... Read more >

The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Written by Clotaire Rapaille

Format: Trade Paperback, 224 pages
On Sale: July 17, 2007
Price: $14.95

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and... Read more >

The Marketing Mavens

Written by Noel Capon

Format: eBook
On Sale: June 12, 2007
Price: $27.50

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in... Read more >

Why We Buy
The Science of Shopping
Written by Paco Underhill
Read by Rick Adamson

Format: Unabridged Compact Disc
On Sale: April 10, 2007
Price: $29.95

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based... Read more >

Your Marketing Sucks.

Written by Mark Stevens

Format: Trade Paperback, 240 pages
On Sale: April 26, 2005
Price: $14.00

• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.

• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of... Read more >

Wordcraft
The Art of Turning Little Words into Big Business
Written by Alex Frankel

Format: Trade Paperback, 256 pages
On Sale: March 22, 2005
Price: $13.00

In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every... Read more >

Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval

Format: Trade Paperback, 256 pages
On Sale: January 18, 2005
Price: $14.95

We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment”... Read more >

The Complete Guide to Book Publicity

Written by Jodee Blanco

Format: Trade Paperback, 304 pages
On Sale: May 1, 2004
Price: $19.95

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction... Read more >

Wordcraft
The Art of Turning Little Words into Big Business
Written by Alex Frankel

Format: eBook, 256 pages
On Sale: April 20, 2004
Price: $13.00

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are the characters in... Read more >