2 books in Business & Economics - Marketing - Direct
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw
Format: eBook, 208 pages
On Sale: July 8, 2008
Price: $21.95
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw
Format: eBook, 208 pages
On Sale: July 8, 2008
Price: $21.95
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Also available as a
hardcover.
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||||
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw
Format: Hardcover, 208 pages
On Sale: July 8, 2008
Price: $21.95
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Running a Business in Today's Consumer-Driven World
Written by Pete Blackshaw
Format: Hardcover, 208 pages
On Sale: July 8, 2008
Price: $21.95
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish... Read more >
Also available as an
eBook.
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