Business & Economics:

Adland
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer

Format: Hardcover, 336 pages
On Sale: September 15, 2009
Price: $26.95

Liar's Poker meets The Tipping Point meets Mad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.

Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously... Read more >

Adland
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer

Format: eBook, 288 pages
On Sale: September 15, 2009
Price: $26.95

Liar's Poker meets The Tipping Point meets Mad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.

Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously... Read more >

Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill

Format: Hardcover, 256 pages
On Sale: October 21, 2008
Price: $24.95

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents... Read more >

Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill

Format: eBook, 256 pages
On Sale: October 21, 2008
Price: $24.95

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents... Read more >

Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill

Format: Unabridged Compact Disc
On Sale: October 21, 2008
Price: $29.95

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government... Read more >

Buyology
Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill

Format: Unabridged Audiobook Download
On Sale: October 21, 2008
Price: $17.50

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government... Read more >

Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval

Format: eBook, 256 pages
On Sale: December 18, 2007
Price: $14.95

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from... Read more >

Branding for Nonprofits

Written by Dk Holland

Format: Trade Paperback, 208 pages
On Sale: January 1, 2006
Price: $19.95

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity... Read more >

Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval

Format: Trade Paperback, 256 pages
On Sale: January 18, 2005
Price: $14.95

We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment”... Read more >

The Complete Guide to Book Publicity

Written by Jodee Blanco

Format: Trade Paperback, 304 pages
On Sale: May 1, 2004
Price: $19.95

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction... Read more >

The Education of a Design Entrepreneur

Edited by Steven Heller

Format: Trade Paperback, 288 pages
On Sale: April 1, 2002
Price: $29.95

Read more >

There's Money Where Your Mouth Is
An Insider's Guide to a Career in Voice-Overs
Written by Elaine A. Clark

Format: Trade Paperback, 240 pages
On Sale: May 1, 2000
Price: $18.99

Now expanded to include new insider’s tips on making a demo CD, vocal modulation and breath techniques, advanced copy-reading techniques, and a section on how copywriters see the job of the voice artists they write for, the Second Edition of this popular publication is an indispensable guide for anyone interested in... Read more >