Sway
The Irresistible Pull of Irrational Behavior
Written by Ori Brafman and Rom Brafman
Format: Trade Paperback, 224 pages
On Sale: June 2, 2009
Price: $14.00
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”?...
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Also available as an
eBook.
Also available as an
eBook.
In Pursuit of Elegance
Why the Best Ideas Have Something Missing
Written by Matthew E. May
Foreword by Guy Kawasaki
Format: Hardcover, 224 pages
On Sale: May 19, 2009
Price: $23.95
What made the
Sopranos finale one of the most-talked-about events in television history?
Why is sudoku so addictive and the iPhone so irresistible?
What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?
Elegance.
In this thought-provoking exploration of why certain events, products, and people capture our attention and...
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Also available as an
eBook.
Also available as an
eBook.
The Wall Street Journal. Financial Guidebook for New Parents
Written by Stacey L. Bradford
Format: Trade Paperback, 208 pages
On Sale: June 2, 2009
Price: $14.95
A practical approach to affording your kids from cradle to college.
Bringing home your bouncing baby boy or girl should be an exciting time of celebration–not cause for worry about how you’re going to pay for feeding, clothing, and caring for your new bundle of expenses. The average family will spend between...
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Also available as an
eBook.