Art:

Advertising Design and Typography

Written by Alex W. White

Format: Hardcover, 224 pages
On Sale: November 1, 2006
Price: $50.00

The most comprehensive overview of advertising design strategies on the market today!



This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction... Read more >

Designing with Type, 5th Edition
The Essential Guide to Typography
Written by James Craig, William Bevington and Irene Korol Scala

Format: Trade Paperback, 176 pages
On Sale: May 1, 2006
Price: $24.99

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students... Read more >

Editing by Design
For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers
Written by Jan White

Format: Trade Paperback, 256 pages
On Sale: September 1, 2003
Price: $35.00

This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of... Read more >

Texts on Type
Critical Writings on Typography
Edited by Steven Heller and Philip B. Meggs

Format: Trade Paperback, 288 pages
On Sale: February 1, 2001
Price: $29.95

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