Art:

Designers Don't Read

Written by Austin Howe
Designed by Fredrik Averin

Format: Trade Paperback, 208 pages
On Sale: September 22, 2009
Price: $19.95

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on... Read more >

Ad Boy
Vintage Advertising with Character
Written by Warren Dotz

Format: Trade Paperback, 176 pages
On Sale: April 7, 2009
Price: $16.95

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection.

The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in... Read more >

How to Grow as an Illustrator

Written by Michael Fleishman

Format: Trade Paperback, 288 pages
On Sale: September 4, 2007
Price: $19.95

Self-help for illustrators


Inspiring, practical, and supportive, How to Grow as an Illustrator helps artists find professional and personal support in the struggle to stay creative and make money in their field. Behind-the-scenes interviews with more than sixty of today’s most fascinating illustrators reveal how they have kept growing as artists and... Read more >

Brandjam
Humanizing Brands Through Emotional Design
Written by Marc Gobe

Format: Hardcover, 352 pages
On Sale: March 6, 2007
Price: $24.95

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on... Read more >

Great American Billboards
100 Years of History by the Side of the Road
Written by Fred E. Basten

Format: Trade Paperback, 224 pages
On Sale: January 1, 2007
Price: $19.95

Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under... Read more >

The Interior Designers Guide to Pricing, Estimating, and Budgeting

Written by Theo Stephan Williams

Format: Trade Paperback, 208 pages
On Sale: March 1, 2005
Price: $19.95

Provided here are practical guidelines on how to value the cost of designing commercial or residential interiors. From the designer's creative input to the pricing of decorating products and procedures, this guide allows interior designers to establish prices and budgets that satisfy their clients and make their business profitable. Interviews with... Read more >

How to Grow as a Graphic Designer

Written by Catharine Fishel

Format: Trade Paperback, 256 pages
On Sale: January 1, 2005
Price: $19.95

Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of... Read more >

Sew Chic (Boxed Notecards)

Written by Louise Fili

Format: Non-traditional book, 20 pages
On Sale: August 6, 2004
Price: $16.95

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Hola Cuba! (Boxed Notecards)
Rumba & Romance from the Paris of the Caribbean
Edited by Vicki Gold Levi and Steven Heller

Format: Non-traditional book, 20 pages
On Sale: July 31, 2004
Price: $16.95

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Bandit Love (Boxed Notecards)
Romance Book jackets from the 1920's and 30's
Edited by Steven Heller

Format: Non-traditional book, 20 pages
On Sale: February 28, 2004
Price: $16.95

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Bandit Love, A Postcard Book
Romance Book Jackets from the 1920's and 30's
Edited by Steven Heller

Format: Non-traditional book, 20 pages
On Sale: February 28, 2004
Price: $9.95

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Branding
Brand Strategy, Design, and Implementation of Corporate and Product Identity
Written by Helen Vaid

Format: Trade Paperback, 192 pages
On Sale: March 1, 2003
Price: $29.95

Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at... Read more >

Inside the Business of Graphic Design
60 Leaders Share Their Secrets of Success
Written by Catharine Fishel

Format: Trade Paperback, 288 pages
On Sale: September 1, 2002
Price: $24.95

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Looking Closer 4
Critical Writings on Graphic Design
Edited by Michael Bierut, William Drenttel and Steven Heller

Format: Trade Paperback, 304 pages
On Sale: August 1, 2002
Price: $21.95

The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and... Read more >

Graphic Design Reader

Written by Steven Heller

Format: Trade Paperback, 320 pages
On Sale: February 1, 2002
Price: $27.50

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Careers by Design
A Business Guide for Graphic Designers
Written by Roz Goldfarb

Format: Trade Paperback, 240 pages
On Sale: January 1, 2002
Price: $19.95

Leading headhunter Roz Goldfarb reveals her time-proven secrets for survival and success in the graphic design industry. Through her work with hundreds of corporations around the world, she provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in... Read more >

The Graphic Designer's Guide to Pricing, Estimating and Budgeting

Written by Theo Stephan Williams

Format: Trade Paperback, 208 pages
On Sale: July 1, 2001
Price: $19.95

Whether you’re a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.



This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients’ budgets, preparing an... Read more >

Graphic Design History

Edited by Steven Heller and Georgette Ballance

Format: Trade Paperback, 352 pages
On Sale: June 1, 2001
Price: $29.95

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