Art:

Designers Don't Read

Written by Austin Howe
Designed by Fredrik Averin

Format: Trade Paperback, 208 pages
On Sale: September 22, 2009
Price: $19.95

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on... Read more >

Ad Boy
Vintage Advertising with Character
Written by Warren Dotz

Format: Trade Paperback, 176 pages
On Sale: April 7, 2009
Price: $16.95

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection.

The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in... Read more >

Great American Billboards
100 Years of History by the Side of the Road
Written by Fred E. Basten

Format: Trade Paperback, 224 pages
On Sale: January 1, 2007
Price: $19.95

Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under... Read more >

Branding
Brand Strategy, Design, and Implementation of Corporate and Product Identity
Written by Helen Vaid

Format: Trade Paperback, 192 pages
On Sale: March 1, 2003
Price: $29.95

Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at... Read more >