Che's Afterlife by Michael J. Casey

2012-06-06T00:30:00-05:00

Che's Afterlife The Legacy of an Image
Written by Michael J. Casey

In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Now Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.

From the Trade Paperback edition.

Random House New Releases - Photography - Subjects & Themes - Historical - Between May 20, 2012 and June 19, 2013.

Che's Afterlife by Michael J. Casey

Che's Afterlife The Legacy of an ImageWritten by Michael J. Casey

Che's Afterlife The Legacy of an Image
Written by Michael J. Casey