Random House New Releases - Business & Economics - Decision-Making & Problem Solving - Between May 24, 2012 and June 23, 2013.

Decisive by Dan Heath

2013-03-26T00:30:00-05:00

Decisive How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
　
   Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

   In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

   Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?　

   Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

Decisive by Dan Heath

2013-03-26T00:30:00-05:00

Decisive How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath

From the Hardcover edition.

Decisive by Kaleo Griffith

2013-03-26T00:30:00-05:00

Decisive How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath
Read by Kaleo Griffith

Unabridged Compact Disc | Random House Audio | Business & Economics - Decision-Making & Problem Solving; Business & Economics - Systems & Planning; Business & Economics - Organizational Behavior | $40.00 | March 26, 2013 | 978-0-449-01111-9 (0-449-01111-9)

From the Hardcover edition.

Decisive by Kaleo Griffith

2013-03-26T00:30:00-05:00

Decisive How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath
Read by Kaleo Griffith

Unabridged Audiobook Download | Random House Audio | Business & Economics - Decision-Making & Problem Solving; Business & Economics - Systems & Planning; Business & Economics - Organizational Behavior | $20.00 | March 26, 2013 | 978-0-449-01112-6 (0-449-01112-7)

From the Hardcover edition.

Sexy Little Numbers by Paul B. Brown

2012-09-04T00:30:00-05:00

Sexy Little Numbers How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?

Well now you can. And the best part is that you can do it using the data you already have.

Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were.

In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to:

  • Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting.
   • Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns.
   • Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives.
   • Predict which products or services customers will want in the future.
   • Learn which customers are preparing to defect to the competition and how to stop them.
   • Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these factors.
   • Drill your geographic targeting down to the regional, zip code, and even neighborhood level.
   • Optimize your web presence to get the maximum return from search.

A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically.

http://sellorelse.ogilvy.com/sexy-little-numbers

Sexy Little Numbers by Paul B. Brown

2012-09-04T00:30:00-05:00

Sexy Little Numbers How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown

Sexy Little Numbers by Steve Kramer

2012-09-04T00:30:00-05:00

Sexy Little Numbers How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown
Read by Steve Kramer

Everything Is Obvious by Duncan J. Watts

2012-06-26T00:30:00-05:00

Everything Is Obvious How Common Sense Fails Us
Written by Duncan J. Watts

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard?

If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.

Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.

Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

Random House New Releases - Business & Economics - Decision-Making & Problem Solving - Between May 24, 2012 and June 23, 2013.

Decisive by Dan Heath

Decisive How to Make Better Choices in Life and WorkWritten by Chip Heath and Dan Heath

Decisive by Dan Heath

Decisive How to Make Better Choices in Life and WorkWritten by Chip Heath and Dan Heath

Decisive by Kaleo Griffith

Decisive How to Make Better Choices in Life and WorkWritten by Chip Heath and Dan Heath Read by Kaleo Griffith

Decisive by Kaleo Griffith

Decisive How to Make Better Choices in Life and WorkWritten by Chip Heath and Dan Heath Read by Kaleo Griffith

Sexy Little Numbers by Paul B. Brown

Sexy Little Numbers How to Grow Your Business Using the Data You Already HaveWritten by Dimitri Maex and Paul B. Brown

Sexy Little Numbers by Paul B. Brown

Sexy Little Numbers How to Grow Your Business Using the Data You Already HaveWritten by Dimitri Maex and Paul B. Brown

Sexy Little Numbers by Steve Kramer

Sexy Little Numbers How to Grow Your Business Using the Data You Already HaveWritten by Dimitri Maex and Paul B. Brown Read by Steve Kramer

Everything Is Obvious by Duncan J. Watts

Everything Is Obvious How Common Sense Fails UsWritten by Duncan J. Watts

Decisive How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath

Decisive How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath

Decisive How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath
Read by Kaleo Griffith

Decisive How to Make Better Choices in Life and Work
Written by Chip Heath and Dan Heath
Read by Kaleo Griffith

Sexy Little Numbers How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown

Sexy Little Numbers How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown

Sexy Little Numbers How to Grow Your Business Using the Data You Already Have
Written by Dimitri Maex and Paul B. Brown
Read by Steve Kramer

Everything Is Obvious How Common Sense Fails Us
Written by Duncan J. Watts