The Myth of Market Share
Why Market Share Is the Fool's Gold of Business
Written by Richard Miniter
- Category: Business & Economics - Management
- Format: eBook, 128 pages
- On Sale: October 15, 2002
- Price: $18.95
- ISBN: 978-1-4000-4738-3 (1-4000-4738-2)
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Praise
“Rich Miniter has written an important book. His point is simple, bold, and right on the money: Companies that pursue market share instead of profits are hurting shareholders. It’s a warning that firms and investors need to heed.”
—James K. Glassman,
author of The Secret Code of the Superior Investor
From the Hardcover edition.
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